2024 Online Fundraising Statistics for Nonprofits
Nonprofit Tech for Good
MARCH 20, 2024
DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. NextAfter ] The average return on ad spend (ROAS) for fundraising ads on Meta platforms is $0.50 NextAfter ] The average return on ad spend (ROAS) for fundraising ads on Meta platforms is $0.50 billion—only 0.6%
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