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What is Sponsored Content and How To Make It (The Right Way)

Association TV

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Sponsored articles and videos tend to have a written or verbal indicator of their commercial status — but some are easier to spot than others. Say you’re doing a video about the benefits of changing your tires for the winter.

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Fundraising & Public Relations: What’s the Connection?

The Fundraising Authority

Press releases and press conferences, letters to the editor, calls into talk radio and interviews with journalists… getting coverage of your non-profit and getting your message out through the press is the essence of good PR. It takes lots of calls, press releases, and follow-up to generate good coverage. Great PR Rarely Just Happens.

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How to Report Live from Nonprofit Events and Conferences

Nonprofit Tech for Good

Facebook: Share posts to your Facebook Page and use Facebook Live for streaming the events and interviews. Instagram: Share photos and video clips and stream using Live Video Stories. Videos secure the most reach at 12.17% of total audience. During the Event: How to Conduct Live Interviews.

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How To Achieve Early Career Success

Eric Jacobsen Blog

“By 2025, experts predict that Millennials and Generation Z will make up the majority of the world’s workforce. They are two of the most populous generations on earth, and they’re going to have to navigate a work world full of unprecedented challenges,” explains Mark Zides , author of the book, The #PACE Process For Early Career Success.

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive !

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Interview: User Generated Content for a PSA Campaign from the Red Cross

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: The American Red Cross launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. 1) So, you’re encouraging your donors/stakeholders to create their own content or user-generated content. What is your definition of success? Why are you doing?

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.