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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. We look forward to this report every year.

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Let Data Drive Your Decisions

Bloomerang

The problem is that fewer organizations examine patterns and trends from their existing data. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Analysis is limited to 501(c)(3) public charities that filed at least one Form 900 or Form 990-EZ between 2017-2021 and had at least $50,000 in annual expenses. Here, we see a clear trend: Over 90% of nonprofits shared some demographic data about their leader. Source: Candid, 2023. Source: Candid, 2023.

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

But the question those metrics beg is how the increase in volume is impacting email performance. Usable email file size is up 8%. Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size. The larger the email file, the more money you are likely to raise. But it didn’t.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

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Three Social Media Metrics Every Nonprofit Should Track

Care2

Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. House File Growth. Think about that for a minute or so. Good question.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.