TREND SPOTLIGHT: Small Donors Are Giving Big
Greater Giving
AUGUST 27, 2021
The trend of more smaller donations will likely continue as younger generations age. While they may have less giving capacity, Millennials and Gen Z donors are highly capable peer-to-peer fundraisers, with broad social media networks information can travel quickly. Who’s Giving and What it Means for Nonprofits. Embrace small donations!
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