Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
The days when board members holed up in a conference room and mapped the organization’s future based on anecdotal evidence, political expediency, and personal experience should be over. Both MarCom and membership have a significant role to play in an integrated planning process,” Jane observed. Data is an important connector.
Let's personalize your content