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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. Black Country Living Museum TikTok.

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

For example, arts and culture groups saw month-over-month increases of 111% in January and 61% in February. In February, for example, users conducted more than 6,200 searches for organizations with Seals of Transparency. These surges in arts and culture searches followed a 42% drop in December.

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Doing Museum Work: Your Thoughts

Museum 2.0

This month, we're thinking about the way we do work in museums. As someone texted me recently, Art History grad school didn't teach us anything about working with others in museums. Sharing articles that work is a great reason to stay on Museum Twitter by the way. Exposure to all sectors of museum work is important.

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Hello Museum World!

Museum 2.0

Or maybe hello museum world! Previously, I had worked at the same museum for 17 years.) So, when you visit more than 300 museums, parks, and historic sites, what do you learn? This week, I wanted to start with us, museum and cultural workers. Hello World! The metaphor certainly works in terms of filling big shoes.

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Covid-19 and Museum

Museum 2.0

As a Historic Interpreter for Telfair Museums, I would lead visitors through the Owens-Thomas House and Slave Quarters on a 45 minute guided tour of antebellum Savannah history discussing politics and urban slavery. When the Museum closed I was expecting the next few weeks to be different. I set up digital lunches.

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Why do we keep working in museums?

Museum 2.0

TL;DR A lot of really shitty people hate museums and hate that museums would even attempt social justice therefore museums are okay, maybe. It is well documented that most jobs in museums pay poorly. Gainful, full time museum employment is also notoriously difficult and competitive.

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Developing a Participatory, Provocative History Project at a Small Museum in Minnesota: Interview with Mary Warner

Museum 2.0

Mary Warner, the Museum Manager at the Historical Society, wrote a series of moving articles for her museum newsletter and later for the AASLH’s Small Museum Online Community about her experiences tackling big issues in a small museum. How do we get the history of the poor? It’s sort of weird how it happened.

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