Bloomerang

JUNE 14, 2021

They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. What kind of digital touchpoints did you incorporate into your development strategies? These are all great adaptive strategies, but now what? . Pillar #1—No Longer Optional: Your Nonprofit Digital Strategy in 2021 and Beyond.

Digital 121

Digital Strategy Nonprofit Phase 121

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Live stream sales maximize the impact of both strategies. We all know this, right? Take a lesson from QVC.

Trend 221

Trend Influence Taxonomy Associations 221

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

YouTube 221

YouTube Industry Leadership Podcast 221

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So, how do identify if you are succeeding or evaluate if you are improving? The next step is highlighting the strategies that specifically address the problem.

ROI 135

ROI Case Study Metrics Student 135

Neon CRM

JANUARY 23, 2024

Major Gift Fundraising Strategies for Every Phase of the Process In this guide, we’ll take you step by step through every part of the major gift fundraising process and provide you with tips for securing more (and larger!) Impact 4 Ways to Expertly Manage Donor Data 9 min read Read Now Perform Prospect Research What Is This Strategy?

Gift 52

Gift Strategy Raise Database 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Qgiv

SEPTEMBER 2, 2022

Benchmarks are comprised of an average performance; because we know that both leaders and laggards comprise those benchmarks, we like to evaluate what the leaders have in common. The Return on Investment (ROI) is typically higher for the levers on the right, in a progressive fashion. Follow the Leaders. Not sure where to start?

Strategy 52

Strategy Marketing Giving Ukraine 52

Nonprofit Tech for Good

APRIL 17, 2021

To identify your stewardship strategies, first, consider your current state of affairs. During the discussion, use the following business principles to assist in your evaluation: Churn Rate: Churn rate in its broadest sense is a measure of the number of customers moving out of a collective group over a period of time.

Help 271

Help Retention Tips Template 271

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 229

Facebook Fundraising ROI Metrics 229

Amy Sample Ward

AUGUST 18, 2009

These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy! Evaluate your goals and objectives, as an organization. For more resources on capacity evaluation: Social by Social’s How-To archive.

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2009

Note from Beth: This post, Evaluation for Learning , was originally published as a guest post on the Good blog as a response to “ How Might We Celebrate Learning through Evaluation? I tweeted the link to the original and one colleague, Michelle Murrain, wrote a reflection called " Evaluation and Being A Learning Organization.".

Evaluation 86

Evaluation Learning Foundation Reflection 86

Greater Giving

FEBRUARY 29, 2024

Creating a Strategic Event Plan A great event strategy is one that incorporates insights learned from your historical fundraising data. What was your ROI on your live auction items? Consider changing up your raffle strategy. When you’re ready to compile and analyze your fundraising data , set aside your other projects.

Data 52

Data Fundraising Donor Survey 52

Bloomerang

SEPTEMBER 7, 2021

Events can divert attention from other more fruitful strategies. First focus on strategies that develop all those things for you; then consider an event to help the process of transformation to powerful engagement and passionate commitment along. The importance of a cost-benefit analysis for your fundraising strategies.

Analysis 136

Analysis Benefit Ratio Fundraising 136

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

sgEngage

NOVEMBER 3, 2022

Our team identified three concepts in Gartner’s report that can help nonprofits position themselves for growth: Setting solid digital strategies, commitment to reducing waste wherever possible, and investing in the right technology. For nonprofit CFOs, this is a clarion call to review business processes and evaluate their existing tech stack.

Digital 77

Digital Gartner Nonprofit Fund 77

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. You can identify which member acquisition strategies drive the highest LTV members, then double down on those. Evaluate Your Opportunity Costs.

Analytics 169

Analytics Language Associations Case Study 169

AccelEvents

JULY 7, 2021

Driving successful event marketing strategies can be difficult, and brands need to cut through the noise. How To Gain B2B Sales Through Digital Event Marketing Strategies. Optimizing your event for B2B sales requires a mixture of the right tools and the right mix of event marketing strategies. Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

ASU Lodestar Center

JANUARY 27, 2021

Using for-profit metrics such as ROI (return on investment) and KPI (key performance indicators) can be beneficial for a nonprofit, but the sector must educate donors, boards and the public on other meaningful indicators of success. Change the metrics of success. Conclusion.

Arizona 52

Arizona Strategy Mentoring Nonprofit 52

Forum One

MARCH 20, 2023

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. What an advertising budget looks like based on the size of your organization and audience.

Denver 57

Denver Colorado Social Media Info 57

Forum One

APRIL 27, 2023

But understanding the true components and possibilities of a digital initiative can reveal efficiencies that save time and effort, providing a return on investment (ROI) far greater than anticipated. How to do it: Every Forum One website project includes an evaluation of the IA of the existing or planned site.

ROI 81

ROI Digital Strategy Template 81

CauseVox

APRIL 29, 2021

It’s a time to focus on evaluating what fundraising approaches from 2020 worked and be honest about what didn’t pan out as planned. To help get you started with this template, and your fundraising plan, we’ve put together some tips and strategies below. See this article for more tips on calculating your ROI. List Your Resources.

Calendar 98

Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you evaluating current processes and updating them as needed? The process is: Listen, Learn, Adapt.

ROI 91

ROI Learning Reflection Social Media 91

Care2

APRIL 14, 2016

With a few months of 2016 under our belts, it's time to evaluate where we're at digitally, and if we're innovating quickly. What should nonprofits be focusing on for the remainder of the year, and what will produce the best ROI?

Trend 28

Trend Strategy ROI Evaluation 28

Nonprofits Source

MAY 15, 2024

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Use these strategies to identify your ideal customer and ensure your digital marketing materials appeal to them: Send out surveys.

Map 52

Map Digital Business Marketing 52

Allegiance Group

NOVEMBER 7, 2023

These ensure alignment with your nonprofit’s financial and operational aspects, maximizing ROI. Product Maturity: Evaluate the CMS’s reputation, support availability, and roadmap projection. Evaluate these in light of your organization’s goals, readiness, and the resources at your disposal. Total Cost of Ownership.

Open Source 52

Open Source License Drupal Platform 52

NTEN

OCTOBER 6, 2011

People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. In case you’re still on the fence, or you’re not really clear about what Content Strategy is and what’s involved, here are answers to the top 10 most important Content Strategy questions.

Content 83

Content Strategy Question Calendar 83

AccelEvents

JUNE 16, 2021

Use these tips to help you prepare for budgeting unknowns, capitalize on your event ROI, and set your event on the right track. . You can try to account for the differences with emergency funds or expect this when calculating the estimated ROI. . In that case, you’ll likely need to evaluate.

Tips 89

Tips ROI Registration Goal 89

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. It was considered too resource intensive to play a consistent role in most promotional strategies. Dan emphasizes the importance of integrating video with the overall content strategy. Animoto) Dan Stevens, President of Association.TV/WorkerBee.TV,

Video 221

Video Communication Create Strategy 221

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Develop concrete strategies. This channel also tends to see positive returns—for every $1.27

Mail 52

Mail Fundraising Nonprofit Channel 52

Allegiance Group

JUNE 13, 2024

So, while it might feel like you are saving time by launching the campaign immediately, your nonprofit could end up wasting precious time and resources on ineffective marketing strategies. Then, consider segmenting your audience based on their communication preferences and developing a distinct strategy for each segment.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Neon CRM

DECEMBER 14, 2023

This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year. The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission.

Analysis 52

Analysis Project Donor Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. They’ve started their first evaluation of the Organizational Effectiveness grantmaking program in more than a decade. View more presentations from Beth Kanter.

Social Media 99

Social Media ROI Media Conference 99

Saleforce Nonprofit

MARCH 4, 2024

Define, measure, and evaluate your organization’s outcome strategies all in one place. Doing so will ensure you don’t box your organization into a solution where the return on investment (ROI) is stagnant or, in a worst case scenario, declines year-over-year.

Nonprofit 52

Nonprofit Application Integration Grant 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

It's where I grabbed the above slide show that offers a conceptual framework for strategy and metrics. He has analysis and some thoughts on how to use social network analysis to evaluate your social media program - I haven't seen any other writing on this. Tags: ROI. He lays out what to measure for each of these areas.

ROI 50

ROI Social Media Media Aggregator 50

NonProfit Hub

DECEMBER 17, 2020

Understandably, the pandemic crisis is taking a toll on small businesses and hitting ROI hard. But now, big or small, both start from scratch, with authenticity as the only strategy. . Greater ROI Generation: The number of likes would not measure a business’s performance. The testing phase is a long process.

Business 60

Business Influence ROI Italy 60

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

The study does not conduct a comprehensive ROI study of digital spending, but does describe how much nonprofits are spending per dollar raised online. The M&R study is an important part of your nonprofit’s digital strategy toolkit for planning and evaluation. For details about, see the digital ads part of the study.

Benchmark 64

Benchmark Studies Metrics ROI 64

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. How much time will it take?

ROI 50

ROI Social Media Slides NTEN 50