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What to expect when you’re expecting to rebrand your nonprofit

Candid

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

Nonprofit 119
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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81
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How To Make Sure Your New Donor Acquisition Investment Pays Off

Kindful

As you continue to evaluate each other, you determine your long-term goals for the relationship. Tagging your new donors so you’re better able to communicate with them. One thing you can do in your database is to add tags to your donor records. Tags you can add to your donor records. The channel they prefer.

Donor 73
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5 Key Metrics to Improve Your Email Campaigns

NTEN

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53
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Evaluating Foundation Activities: Lessons from "Lavoro and Psiche" Project and Beyond

Tech Soup

European Foundation Week Session: Evaluating Foundation Activities: Lessons from Lavoro and Psiche - Organized by Fondazione Cariplo , 31st May 2010. Tags: Event. This week, several TechSoup Global staffers are participating in Foundation Week in Brussels. This post comes from TechSoup Global Network director Madhu Anand.

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How To: Evaluate AdWords Performance

NTEN

On the Google Grants team, we receive a lot of questions from grantees on how best to evaluate their AdWords performance. We put this article together to give guidance around monitoring and evaluating your Google Grants account using a few strategies we find valuable. We hope you do, too! . Let's get started. Quality Score.

Adwords 47
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Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So, how do identify if you are succeeding or evaluate if you are improving? So now, finally, we get to the metrics. It’s soft and maliable and relative, pretty much all of the time.

ROI 135