Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule.

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Practice Fundraising Guide Channel 243

Pamela Grow

JANUARY 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Right now it’s just the standard message that comes with our email service provider (ConstantContact). Welcome emails have a 91.43% open rate. Your welcome email should be, well, welcoming.

email 78

email Lesson Rate Policy 78

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Test Digital Headline Language 84

sgEngage

OCTOBER 14, 2022

open rate, CTR. Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Consider using merge tags to address emails directly to readers using their first name.

Communication 72

Communication email Marketing Museum 72

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important?

Rate 134

Rate Content Conversation Test 134

NonProfit Hub

JANUARY 14, 2020

When you work as an email marketer, you need to expect a certain amount of email unsubscribes each year. The good news is there are some actions you can take to reduce the rate of email unsubscribes. The good news is there are some actions you can take to reduce the rate of email unsubscribes.

email 64

email Map Doc Test 64

Amy Sample Ward

MAY 17, 2011

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. View more presentations from Amy Sample Ward.

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email Marketing Nebraska Omaha 169

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. For example, let’s say you want to know how donors feel about your nonprofit’s annual giving email outreach.

Tools 84

Tools Donor Fundraising Survey 84

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Over the past two weeks, we’ve been running A/B tests on our new mobile template. Just stop it.

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Template Mobile email San Francisco 167

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). No labels needed! Includes variable data (e.g.

Money 98

Money Tips Time Mail 98

M+R

JUNE 22, 2023

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Super useful email applications. A lovely interface.

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Los Angeles Audience Google Channel 101

Bloomerang

SEPTEMBER 14, 2022

Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter. 34% were only sending out 2-3 appeals (direct mail and email). If you want to test if a QR code has any lift do an A/B test. Let’s dive into the poll data. Have they done the math?”.

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Question Fundraising Org Mail 91

Bloomerang

DECEMBER 13, 2021

Tip 1: Maximize your year-end fundraising emails. Your year-end fundraising email strategy is critical to your overall fundraising success. Send emails from an individual associated with your organization. Don’t use noreply@ or development@ for the sender email. Add contact information at the end of the email.

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Tips Fundraising Pledge Mail 115

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Care2

JULY 25, 2011

Convio helps jumpstart your brainstorming with their new guide - Crafting Subject Lines That Work: Making Email Appeals More Effective. This guide focuses on the importance of your email’s subject line, especially at a time when everyone’s inbox is flooded with messages. Keep it short! Think micro-Tweet!

Rate 71

Rate email Open Tips 71

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Number of donors emailed personally.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 75

email Advocacy Social Network Social Media 75

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. Creating a memorable brand ensures that your year-end fundraising efforts as a whole are memorable and that they stand out in supporters’ social media feeds, email inboxes, and mailboxes. You can certainly send one year-end email appeal to your entire supporter base.

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Guide Giving Nonprofit Metrics 107

sgEngage

AUGUST 10, 2021

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? What is email engagement really? When someone actually reads and feels compelled to click an email, we know we’ve made genuine impact. Hear me out. I know you can do it!

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Metrics Open Blackbaud gMail 111

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 70

email Advocacy Social Network Social Media 70

NTEN

SEPTEMBER 22, 2011

Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate? In 2010, we started preparing months in advance for end-of-year fundraising.

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Case Study Test America Studies 75

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. I was asked to sign up for the site’s mailing list. Would a pop-up on GlobalGiving help our nonprofits acquire more email newsletter subscribers? What We Tested. I Disagree.

Experiment 52

Experiment email Test Language 52

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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Practice Online Fundraising Nonprofit 339

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? In all likelihood, you are able to reach these donors via direct mail and/or telephone outreach.

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America Digital Audience Channel 105

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively. Fill In Gaps With Data Appends.

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Data Donor History Demographics 98

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Test different calls-to-action and reduce friction in online giving.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Email marketing software.

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Strategy Develop Fundraising Nonprofit 103

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. As a result, email expectations have changed.

email 48

email Campaign Test Benchmark 48

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Engaging emails.

Profile 91

Profile Software Nonprofit Donor 91

NetWits

MAY 26, 2011

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Google Analytics Dashboard. What is it?

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Report Web Analytics Comparison 251

Tech Soup

APRIL 12, 2013

invited Ingrid Lin, the Network Marketing Officer for Greenpeace , to speak at a Net Tuesday event about e-mail marketing. Lin discussed how Greenpeace uses a method called A/B testing to maximize their newsletters. Greenpeace is currently focused on fundraising so A/B testing is crucial to their success. TechSoup Taiwan.

Taiwan 40

Taiwan email Marketing Newsletter 40

Bloomerang

AUGUST 7, 2023

It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. Usually, but not always, it will be relatively small; the donor doesn’t know you very well yet and is testing the waters. Follow up with an immediate automated, personalized thank you email.

Gift 70

Gift Donor Time Mail 70

Bloomerang

OCTOBER 4, 2021

Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. If you’re sending an email appeal, include a link to your donation landing page.

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Question Donor Test Student 142

NonProfit Hub

DECEMBER 14, 2016

The only way to truly know what works to raise more money through your email appeals is to test. In order to start testing, we have to have an understanding of the fundamental elements that make up an effective email appeal. Other times, we might measure that trust with the amount of replies we get from an email.

email 28

email Effective Fundraising Test 28

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. We are here to help you with 5 ways to supercharge your email campaigns through improved Email Deliverability.

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email NPO gMail Spam 319

Bloomerang

JUNE 7, 2022

Sending a compelling annual appeal letter can go a long way toward boosting your organization’s donor retention rate , which means you’ll be able to count on sustainable support from donors in the years to come. . One way to check for readability is to use a resource like the Flesch-Kincaid grade-level test to evaluate what you’ve written.

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Strategy Tips Mail Database 90

Get Fully Funded

JULY 4, 2022

Or maybe you sent your mailing out at a time when people are distracted with something else like vacations or elections or major holidays. Do you make it easy for them to contact you by putting your email address and phone number in plain sight? Email Marketing . And you can incorporate fresh strategies in your next email.

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Method Fundraising Social Media Calendar 75