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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. This is a mistake.

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How to generate advocacy calls from your supporters to elected officials

EveryAction

If you work on multiple issues and have tagged your supporters by their interests it will be easy to identify your most likely action-takers, but you have several other options as well. Schedule your email send and let your supporters advocate for your cause. However, this isn’t ideal for a number of reasons.

Advocacy 158
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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Auto-generated emails are also a wonderful way to add personalized touches to your communications.

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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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Crafting Clear Marketing Communication with Pardot Email Preference Centers

Cloud 4 Good

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

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How to Enhance Your Nonprofit’s Written Content with Artificial Intelligence

Nonprofit Tech for Good

It is trained on a massive dataset of text and code, and it can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. Google’s Bard is a generative language model from Google AI, trained on a massive dataset of text and code.

Content 351
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Creating and using UTMs The first place to start is to ensure your email blasts include UTMs on any links to your website. It’s official.

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