article thumbnail

4 ways your site should support year-end virtual fundraising

EveryAction

Which strategies have worked well to keep donors engaged with your mission? After helping hundreds of organizations prep their own sites for year-end fundraising, we have a few key recommendations: Use integrated tools whenever possible. Prioritize a streamlined user experience (UX) for donors. Let’s get started.

Virtual 190
article thumbnail

Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

Fund 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where Do You Get Your Best Donors?

Bloomerang

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

Donor 102
article thumbnail

Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52
article thumbnail

4 Tips For Maintaining Your Nonprofit’s Databases

TechImpact

Nonprofits and charities use databases to manage donor, volunteer, and B2B profiles and aggregate data. However, database are also used for storing records, files, other types of information. Duplicate files, profiles, and other data are common for every organization. Keep it clean. Conduct audits.

Database 238
article thumbnail

Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Where did the donor come from? This granular-level data uncovers the precise path a donor took on your website that led to a donation. An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form. How long did they stay on your website?

article thumbnail

Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). That’s why nonprofits outsource to nonprofit mail experts as their donor file grows. This letter puts all donor information on one sheet of paper. The donor can handle one lick!

Money 98