A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion! For example, if you spent $50 on a keyword and one person donates to your nonprofit, the cost per conversion is $50. Pretty cool, huh?
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