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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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How Libraries Use Social Media

Tech Soup

Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. The New York Public Library has 2.2 Social media is playing a significant role in helping libraries stay relevant in our ever-growing digital society. More than half (55.7

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Library of existing content. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

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Customer Story: The Duradash Activity Challenge Raises 6x More With CauseVox

CauseVox

CauseVox helped Andrea run their Duradash fundraiser with ease, and accessed our library of free webinars and resources to help plan her campaign and generate fundraising ideas. Our activity metric is set to “minutes” so that people can track/log the minutes they spend doing whatever activity, rather than tracking miles.