Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 118

Digital Strategy Nonprofit Phase 118

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. or the digital revolution. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Navigate Industry 4.0 leadership.

Sponsor 221

Sponsor Associations North America Law 221

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. Senders lose track of what they casually launched into cyberspace, and recipients struggle with the distracting chatter of too many digital voices. Speakers are called on to deliberately choose words that accurately convey the meaning and the purpose of the interaction.

Virtual 251

Virtual Lesson Experiment Learning 251

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires. The best trend?

Trend 69

Trend Digital Data Storytelling 69

Byte Technology

FEBRUARY 16, 2016

On the always-busy, forward moving road of digital technologies (sometimes the pace of advancement is astounding and even a little scary) it should come as no surprise that there are bound to be a few bumps and potholes. Looking for an example of digital disruption? Hence, you’ve become a victim of digital disruption.

Digital 100

Digital Industry Org Model 100

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 244

Practice Fundraising Guide Channel 244

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Nonprofit fundraising had been due an upgrade to catapult it into the modern era for a while. When the pandemic hit, that event finally came.

Method 353

Method Fundraising Virtual Nonprofit 353

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. 4) Think of each fundraiser as a test. As a fundraiser, you’re up against some tough odds.

Fundraising 353

Fundraising Nonprofit Ideas Virtual 353

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. leaders imagine the next problem before it surfaces and are willing to test, experiment, and iterate until they find the solution. observed that being a reactive leader is untenable in the digital era. Association 4.0

Associations 221

Associations Jordan Environment Model 221

Amy Sample Ward

AUGUST 11, 2011

—– I’m really excited by tools that enable digital or transmedia storytelling. I was so energized by the tool—both its current functionality and its potential for future application—that I downloaded the mobile (Android) version and started testing it on the spot.

Storytelling 201

Storytelling Digital Tools Classroom 201

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives. Customer experience turns the tables.

Life 221

Life Digital Data Skills 221

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

Last week at the IFC-Asia , I co-designed and facilitated a 90 minute workshop with Marco Kuntze titled “ The Digital NGO: The Journey from Paper to Screen.” Each section lists best practices and processes for being a digital nonprofit. These groups support and understand the strategic importance of digital.

Participatory 76

Participatory Digital Facilitation Exercise 76

Nonprofit Tech for Good

JULY 1, 2020

The pandemic has drastically altered the ways nonprofits interact with their supporters. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. COVID-19 obviously changed this dynamic.

Social Media 325

Social Media Support Media Social 325

Saleforce Nonprofit

JANUARY 19, 2022

Action 1: Get the Basics Right and Test, Test, Test. You can copy the mystery donor process to test how easy it is to donate. Have a process in place that regularly tests if everything works as it should. Action 3: Build Engagement From the First Interaction. Source: NextAfter. Andrea Goezinne.

Support 98

Support Online Conservancy Test 98

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. Your real test lies in converting these opens into donations. A clean list yields better supporter interactions.

email 69

email Storytelling Newsletter Nonprofit 69

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Media Cause

JUNE 27, 2023

Similar to your organic social efforts, you want to make sure you’re promoting paid social ads across channels where you can meet your audience as they go through their daily, digital routines. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

Social Media 97

Social Media Guide Media Social 97

NTEN

JUNE 6, 2023

A tech-savvy team is essential for nonprofit organizations that want to thrive in the digital age. Digital Marketing, Outreach, & Fundraising Tech Skills Map — an interactive diagram of digital competencies for nonprofit roles (free but requires you to provide contact info). Or take advantage of free tools.

Skills 88

Skills Technology Develop Training 88

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

Beginner 91

Beginner Digital Marketing Guide 91

Saleforce Nonprofit

FEBRUARY 11, 2022

This isn’t a surprise — the world was becoming more digital prior to the pandemic — but the shifts we’ve all made in the past two years have really accelerated digital adoption for the impact sector. Now is the time to take hold of this opportunity to embrace digital strategies in order to raise more funds with less effort.

Online 103

Online Tips Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop. Digital Trends. ” The world has changed in the midst of the digital revolution. Digital Leadership. An effective digital team.

Social Media 114

Social Media Digital Mobile Trend 114

Allegiance Group

APRIL 15, 2024

Digital ad costs have increased much more quickly than direct mail. While the average price per digital ad went up by 24% in 2021, the price to send direct mail increased by only 1.57%. Donors can hold direct mail in their hands, making the message feel more real and inspiring than digital messages. The market landscape.

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

Google has launched Analytics Academy , a three-week online course t three-week course offers the basics for those seeking to understand the how to improve results through better digital measurement. The syllabus includes: An overview of today’s digital measurement landscape. Guidance on how to build an effective measurement plan.

Analytics 106

Analytics Google Digital Free 106

Whole Whale

MAY 31, 2023

Friendly reminder that a/b testing can be of great help in deciding which fonts and colors are best preferred by your audiences making your email content more accessible. Ensure Keyboard Accessibility Make sure that all interactive elements in your email, such as links and buttons, can be accessed and activated using the keyboard.

Accessibility 52

Accessibility email United Kingdom Test 52

Whole Whale

SEPTEMBER 26, 2023

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior.

Analytics 52

Analytics Google Analysis Case Study 52

Care2

NOVEMBER 20, 2012

The standard nonprofit process of building a digital strategy — or a standalone campaign — can often be a shot in the dark. ” We suggest that a better model, following lean thinking principles, is to prototype and test relentlessly. To borrow a phrase, the accepted model is “build it and they’ll come.”

Campaign 70

Campaign Digital Model Test 70

M+R

FEBRUARY 18, 2022

it’s like the long stretchy mozzarella of metaphors), it’s also a time for testing some new ingredients. – Conor Amrien, Digital Ads Manager. Rich media also allows for interactive, clickable ads that invite viewers to see the world (literally!) – Olivia Pescatore, Senior Digital Ads Manager.

Team 52

Team Fun Yahoo Amazon 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 30, 2020

We have shifted to digital-mediated interactions for almost everything in our lives. Hyper self-awareness occurs when we are forced to view our own faces while we are interacting with others. Jeremy Bailenson, Virtual Human Interaction Lab – WSJ ) . Dance Off Energizer on Zoom. Why Remote Work Is Exhausting.

Virtual 180

Virtual Tips Nonprofit Interaction 180

.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Well, for the majority of organizations, the transformation is over.

Trend 221

Trend Digital Gartner Virtual 221

Nonprofit Tech for Good

JUNE 22, 2021

Personalized interactions go a long way with donors, and simply uncovering new opportunities to expand your recurring giving program can sustain revenue all year. Once you create your initial campaigns, there’s so much more you can do to think through and test the donor experience from start to finish.

Action 302

Action Fundraising Nonprofit Gift 302

Forum One

NOVEMBER 3, 2022

The Davey Awards are sanctioned and judged by the Academy of Interactive and Visual Arts , a top-tier body of select professionals from the “Who’s Who” of acclaimed media, advertising, and marketing firms. in an interactive activity to consider challenging questions about race, identity, and economic justice over a meal. Participants?observe?a

Award 77

Award Washington National Drupal 77

Media Cause

NOVEMBER 7, 2022

Creating consistency between your paid and organic social efforts can help your nonprofit’s digital presence grow from a strong foundation. Your organization’s digital presence likely includes a lot of different facets—a strong social media strategy, brand awareness + goal-specific campaigns, an email marketing series. Conclusion.

Social Media 52

Social Media Create Strategy Media 52

Beneblog: Technology Meets Society

OCTOBER 30, 2014

He’s leading the development, testing, and deployment of Benetech’s tools and services across all its program areas. that designs, develops, markets, and delivers interactive magazine content to consumers through the digital device of their choice. We’re thrilled to have Mark join us in this leadership role.

Award 186

Award Roles Leadership Profile 186

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Marketing automation allows you identify more precise and smaller target groups to interact with and “AI-Driven Fundraising” allows you craft customized engagement or 1:1 engagement at scale. Adam traced the history of how fundraising practices, from face-to-face, direct mail, telemarketing, digital, mobile, and AI.

Campaign 113

Campaign Fundraising Adobe Test 113

sgEngage

SEPTEMBER 28, 2021

Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Use interactions stored in your database – like registration for an event, response to a petition, or engagement with an email – to identify relevant communications and giving opportunities.

Online 94

Online Fundraising Benchmark Adwords 94

AccelEvents

MARCH 18, 2021

As the event industry moves into the digital age, more and more brands are seeking ways to capture audience engagement and garner revenue through event marketing. Hybrid events are usually hosted in-person, but the digital components are well-incorporated into the event agenda. How Hybrid Events Can Improve Brand Marketing.

Tools 98

Tools Virtual Hosting Industry 98