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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? How can you best put yourself in their shoes, gain insights from that process, and move forward to create an even better tool or experience? Usability testing: Defining the experience.

Test 85
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Get More Out of AI, Start Chatting

.orgSource

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Create a personalized chatbot to interact with members, answer questions, and offer customized recommendations. Develop an interactive onboarding chatbot to help new members navigate the offerings.

Las Vegas 221
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. From there, IAEE produced a three-part series of webinars that focused on topics specific to them.

Data 210
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Association 4.0—A Playbook for Success

.orgSource

Sandy Marsico, Founder and CEO of Sandstorm Design, described the challenge of balancing risk with growth like this: “You need the courage to take chances and the stomach to handle anxiety. These funds are designated for experimentation. He developed several programs, which are interactive and fun, to achieve those goals.

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The Bots Face Off – Or Do They? ChatGPT Versus Bard

.orgSource

I conducted my own little experiment. Initially Bard, the underdog who I was rooting for, failed this test miserably. Conversational Abilities: ChatGPT is specifically designed for conversational interactions with users. The C-Bot is the clear winner of this test. Conduct your own experiments.

Language 221
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Algorithms can be designed to be objective and unbiased, reducing the risk of human error and judgment in decision-making. Take a Test Drive You might think the combination of AI and data is a superpower reserved for corporate behemoths. Several providers offer open source or limited free access, which is a great way to test options.

Data 221
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility.

Create 169