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Collecting demographic data: Nonprofits value transparency but need support

Candid

Candid began collecting demographic data from nonprofit organizations in July 2019, encouraging them to share information on their leadership, staff, and board members on their nonprofit profiles. What supports could help reduce the burden on nonprofits and increase engagement with this data via Candid?

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Lessons learned: Using demographic data to move from intention to action 

Candid

As more funders seek to use demographic data to inform their grantmaking decision-making, 125 partners have now joined the Demographics via Candid movement. The process and timing of asking nonprofits for demographic data matters. The process and timing of asking nonprofits for demographic data matters.

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Demographics via Candid: One year in 

Candid

In February 2023, we officially launched Demographics via Candid , an initiative that empowers nonprofits to share their demographic data one time, through the Candid profile, where it can be accessed and reused by funders and other stakeholders across the field.

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Trust-based considerations for demographic data

Candid

Demographics via Candid provides an opportunity to address some of these issues and help funders reach and build relationships with organizations that may not be part of their existing networks. But advancing equity goes much deeper than checking a demographic box and writing a check. Redistribute power. Center relationships.

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Who is sharing nonprofit demographic data with Candid? 

Candid

Since 2014, Candid has been collecting demographic data about the people who work at U.S. i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. Demographic data sharing varies by nonprofit subject category.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

In response to the simultaneous global pandemic and racial equity movement, philanthropy committed to act with urgency to better support nonprofit partners, as well as the people and communities hit hardest by the impacts of these dual events. Introducing Demographics via Candid.

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Fewer restrictions, greater impact: How Candid shifted to unrestricted support 

Candid

Candid did something bold in 2023: We asked that funders put their trust in us by providing unrestricted grant support for our planned mission-critical work—projects we believed would make the biggest impact for the sector at large. The report highlights declines in philanthropic support for historically Black colleges and universities.

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