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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization.

Trend 296
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

What are real-time trends and demographics of our meeting registrants? Using platforms that are already being used successfully by other organizations will save you time and money on building them yourself. Seeing and interacting with data helps you retain information. Which programs matter most to our members? Visual Reporting.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Use demographics and behavior to help customize your marketing messages. Online Tracking.

Analytics 169
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become. This involves looking at demographics, motivations, and preferences. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit.

Tools 359
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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. This boosts engagement and response rates and helps create authentic relationships. Build Supporter Journeys A supporter journey is the series of interactions a supporter has with your organization.

Data 98
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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. For example, acquiring new donors will help you grow your funding—money that you can then spend on helping beneficiaries. Include supporter data such as: Demographics Psychographic traits (e.g.,