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Mind Games: Using Psychology to Increase Email Open Rates

Byte Technology

Consider these four tricks for increasing email open rates by tapping into the inner psyche we all possess. • So whether you’re having an event or asking them to give you time, talent or money, offer some sort of value for their support. So insert a query in the header and see if doing so increases open rates.

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Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Keeping donors connected with the mission ensures the best possible donor retention rate for an organization.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

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Strategies to Increase Nonprofit Donor Retention Rates

Care2

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

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How to Work Smarter, Not Harder with Fundraising Automation

Qgiv

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Fundraising automation liberates valuable time and money your nonprofit would’ve otherwise spent on menial tasks.

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail makes for better retention rates. The open rate is roughly 18% for emails. Response rates are 5X higher. Email response rates hover around 1%; the direct mail response rate is 5-9%. Direct mail?

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