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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). So what happened to open rates? Combined opens — #1 plus #2.

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Top 20 Best WordPress Plugins for Nonprofit Websites

Nonprofit Tech for Good

WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world. It is the ideal content management system for nonprofits because of how it’s open source and anyone can contribute to making it better.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

The service provides early access to new Twitter tools and a variety of unique features. Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Schedule tweets in advance.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

So, too, do the tools available for gauging its effectiveness. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Best practices of what makes for an effective email continue to evolve.

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Free and open source tool #5: WordPress

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Free and open source tool #5: WordPress January 24, 2008 It seems like a good day to talk about WordPress. Here is yet another amazing free and open source tool getting a lot of good attention.