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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 1) Traffic. 2) Conversion Rates. 3) Engagement.

Metrics 301
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. This data-driven approach ensures that learners receive the best possible educational experience, with high-quality instructors driving engagement and knowledge retention.

Analytics 169
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. Getting clean, accurate data makes for clean, accurate KPIs, and setting yourself up for future success!

Metrics 98
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Cybersecurity: 5 Ways to Better Protect Your Nonprofit Data

Volunteer Hub

Without cybersecurity policies and protocols in place, your nonprofit is more vulnerable to data breaches. It is crucial to protect your data and the constituents that provide it. This metric is concerning considering that hackers attack every 39 seconds , on average 2,244 times per day. Common Nonprofit Cybersecurity Threats.

Data 90
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts.

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End-of-Year Reporting: How Are You Collecting and Packaging Your Data?

Forum One

As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way. How to glean insights : Having the data is one thing, but knowing what insights to pull with confidence that it is the right picture is quite another.

Report 71
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Supporting a Nonprofit Business Plan: A Leader’s Guide to Guiding Your Board

Neon CRM

That way, you will know what decisions your board is making and can provide them with the data that will guide them to the right ones. Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Surveys can be a great tool for this. What will convince them is data.

Guide 52