Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results.

Metrics 310

Metrics Digital Marketing Retention 310

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady.

Analytics 169

Analytics Marketing Taxonomy Module 169

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. 2) Bloomerang :: bloomerang.co.

Relationship 231

Relationship Software Management Pledge 231

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is decide what type of social media platform you want to target. Your organization won’t need to use all of these, but you will need to have a presence on some of the biggest platforms. Thankfully, many social media networks will have mechanisms that will allow you to have a private conversation.

Social Media 332

Social Media Associations Media Social 332

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding. About the Author.

Strategy 265

Strategy Fundraising Social Media Nonprofit 265

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

AccelEvents

DECEMBER 6, 2021

Over the past few years, the demand for event management platforms has reached an all-time high. The global events industry is growing at a rate of more than 20% year over year and a 2021 research report showed that 85% of marketers believe online events and experiences are here to stay.

Management 96

Management Virtual Registration Integration 96

Bloomerang

MAY 22, 2024

The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform. This frictionless experience not only increases conversion rates but also encourages spontaneous giving, as individuals are more likely to act when the process is convenient and hassle-free.

Storytelling 80

Storytelling Digital Integration Blended 80

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Even platforms with no recurring monthly or yearly fee may require a transaction or processing fee to process donations. Now let’s look at Excel , which a lot of nonprofits initially use to track their data.

Software 88

Software Free Tools Adobe 88

M+R

APRIL 16, 2024

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You may also want to discuss which KPIs are important for your organization to track year over year and save any relevant data so you can continue to compare those KPIs to historical performance.

Benchmark 66

Benchmark Analytics Google Comparison 66

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions.

Fundraising 82

Fundraising America United States Track 82

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Craft a conversion journey. Select communication channels and advertising platforms for the campaign. Select communication channels and advertising platforms for the campaign.

Fund 52

Fund Donor Strategy Search 52

Double the Donation

SEPTEMBER 13, 2021

With many moving parts and ever-changing components, it’s important to find the right higher ed fundraising platforms that can support your school every step of the way. 360MatchPro by Double the Donation , the leading provider of matching gift automation software, integrates with the best school and university fundraising platforms.

Platform 52

Platform Gift Fundraising Integration 52

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

Analytics 28

Analytics Goal Conversation Rate 28

NonProfit Hub

MARCH 14, 2017

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Optimize for mobile.

Conversation 58

Conversation Online Giving Mobile 58

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Remember, your influencers built their platform by posting content that resonates with their supporters.

Organization 52

Organization Online Influence Metrics 52

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Your donation platform can help you distinguish one donation from another. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Media Cause

JUNE 27, 2023

Determining your core audiences and what platforms they spend their social media hours on can help you optimize your budgets. This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. For example, Meta and TikTok both offer on-platform lead forms.

Social Media 97

Social Media Guide Media Social 97

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

Test 52

Test email Spam United States 52

Media Cause

JULY 11, 2023

By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Choose an Email Marketing Platform Select a platform that will serve as the backbone of your email automation. Monitor Open Rates. Track Click-Through Rates (CTR).

email 52

email Service Marketing Metrics 52

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Interactive.

Audio 76

Audio Podcast Content Phase 76

Bloomerang

AUGUST 30, 2023

Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term. Keep in mind that the most effective fundraising software offers multiple tools within the same platform. This resource was made for nonprofits like yours!

Software 90

Software Guide Fundraising Platform 90

TechImpact

JULY 30, 2014

Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Use funnel conversion tools. Track backs, located under the social tab, shows you who has been linking back to your website. Implement offline conversion tracking.

Analytics 223

Analytics Statistics Google Demographics 223

Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Check out your favorite organization’s social platforms or look at nonprofits with similar causes to your own. Fundraising. Social media is a powerful fundraising tool!

Social Media 52

Social Media Media Guide Social 52

Bloomerang

AUGUST 28, 2023

When it comes to donor data, there’s a lot to keep track of. In this guide, we’ll cover what you need to know about nonprofit CRM solutions and the best platforms to consider. A nonprofit CRM (also referred to as a donor management system ) is a software platform that allows nonprofits to store, update, and report on supporter data.

Profile 92

Profile Software Nonprofit Donor 92

TechImpact

SEPTEMBER 22, 2014

Understanding what pages on your website are most trafficked is key to increasing conversion rates, and knowing what posts on your blogs are getting the most page views helps your nonprofit further focus its content. Twitter has had its own internal analytics platform for some time, but it has recently received an incredible facelift.

Analytics 177

Analytics Twitter Nonprofit Statistics 177

Forum One

JULY 11, 2023

Since launching, the platform has skyrocketed to more than 100 million sign-ups in its first five days. While this is a staggering growth rate for any app, only time will tell if Meta can take down Twitter. This will largely depend on their ability to keep users on the platform, but right now, things look promising.

Platform 66

Platform Twitter Alternative Info 66

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

email 104

email Marketing Test Mail 104

Connection Cafe

AUGUST 16, 2018

Start out small, learn as you go, and build a recognizable platform that you can utilize in the future. The creative technology comes from how Carnegie Museums tracks the stamps. To engage users, while tracking their progress, Carnegie Museums built a program called, Andy CarnegieBot.

Museum 26

Museum Retention Conversation Rate 26

Bloomerang

NOVEMBER 10, 2023

In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation. Write them a letter to show further appreciation for their support and invite them to have another conversation. Send a survey if you don’t hear back. Make one last phone call.

Gift 101

Gift Raise Guide Relationship 101

Bloomerang

NOVEMBER 28, 2023

In this guide, we’ll review the top nine credit card processing solutions for nonprofits and best practices for choosing the right platform. There is also a 1% fundraising platform fee on all transactions processed through Bloomerang. PayPal Best for: Nonprofits looking for a payment processor that prioritizes digital conversions.

Process 86

Process Paypal Method Nonprofit 86

Bloomerang

APRIL 12, 2022

The museum also saved information about donors’ food preferences, average gift amount, and even notes about their past conversations. You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Generosity score.

Software 103

Software Management Donor Guide 103

AccelEvents

JUNE 29, 2020

We have previously given you a list of the best virtual conference platforms as well as lists of the best platforms for virtual trade shows and expos, but some event hosts and producers may need additional tools and resources in order to put on these events. Capterra Rating: 4.6/5. Capterra Rating: 4.4/5. Brand overlay.

Virtual 97

Virtual Product Video Tools 97

Whole Whale

MAY 11, 2022

Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on. More robust tracking out-of-the-box when enhanced events are chosen ( full list of GA4 events ) GA4 Events are more robust.

Analytics 59

Analytics University Difference Metrics 59

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. Average click-through rate (CTR) of 3.4%.

Ideas 111

Ideas Donation Online Strategy 111

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind. When should you post?

Social Media 52

Social Media Media Build Social 52