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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

Our discussion about the Summit Award launched a wide-ranging conversation. The organization and its members work at the international, national, and local levels to realize the vision of a world in which women’s rights are recognized as human rights and every woman is able to achieve her full potential.

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. So, how can your organization beat the odds and develop a loyal donor base that you can count on year after year? Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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5 Common Questions About Calculating Your Nonprofit’s Indirect Cost Rates

sgEngage

Nonprofit organizations are beginning to use indirect costs more frequently in their budgeting processes, whether or not they are pursuing government grants. Indirect costs are the costs that cannot be associated with one program or service within an organization (i.e., operating costs).

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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How to Recruit for Your Membership-Based Organization Online

Nonprofits Source

As a major source of your recruitment income, sourcing and securing new members for your organization is a top priority. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. For example, your organization may hold an annual golf tournament. Winning is defined as the content with the best click-through and conversion rates.

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

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