Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

I've been asking myself how can we leverage the addition of nonprofits and charities on the Twitter Suggested User List? I followed the ant trails to the Chronicle of Philanthropy blog post today asking the question, Should Twitter Recommend More Charities? saying that Twitter was now a “king maker”.

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Twitter Metrics Kiva Charity 95

Amy Sample Ward

JUNE 3, 2010

June #4Change Chat Questions: To keep the two-hour chat on topic, I’ll be helping guide conversation by using some of the questions below to drive us to share ideas, examples and resources. If you want to take a peak at where we may go in the conversation, review the questions below. How to Participate.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

If you missed it, you can listen to the recording here , or join us for one of two upcoming conversations on Giving Days: the #FundChat Twitter chat on the Playbook at 12 EST Wednesday Sept. Below is a summary of answers to some questions during the webinar and related resources on the Giving Day Playbook. ET Thursday Sept.

Hosting 94

Hosting Foundation Question Giving 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Gahran has a lot of conversation with a lot of awesome people. Here's a mosaic: Get your twitter mosaic here. Jonathon D.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I detected a clear shift in attitudes in the audience at the conference based on the audience questions.

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Attitude Social Media Measure San Francisco 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Notice the the conversation is about the application deadline. ” 3.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Care2

MARCH 9, 2013

A lot of organizations focus more of their engagement efforts on Facebook than Twitter. Twitter can be a great platform to engage with people though, if campaigners take the time to have back and forth discussions and not just use Twitter to promote blog posts, press releases or fact sheets. Plus it can be a noisy space.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Cloud 4 Good

MARCH 16, 2021

Do not be afraid to ask questions, network, or interact with your peers in the chat and make sure to use all of the other features that the platform has to offer. You will be able to hear how other organizations are overcoming challenges, innovating, and then add to the conversation by sharing your unique insight.

Illinois 52

Illinois Virtual America Nonprofit 52

Amy Sample Ward

JULY 29, 2011

There were some similarities and differences in both the questions and perceptions around engagement and community. Some of the questions raised in the webinar chat focused on the role of public media organizations as content creators and how community-driven engagement fits in the work they do. The questions he raised include: ??is

Social Media 178

Social Media Public Media Community 178

Amy Sample Ward

SEPTEMBER 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Really changes the impact of those Twitter numbers! "Social

Web 114

Web Seattle Pledge Bookmarking 114

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. From my conversations with organizational leaders, I have found that there is too much focus on one video, rather than a video strategy.

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Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Twitter for me is mostly a listening tool. A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. I do share URLs to my posts, but try to link to a conversation. Is Twitter A Traffic Tool, Not. The rest are coming from other twitter users.

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

To avoid data error and ease the data collection chore, Sean created an automated version with data collected automatically via Twitter and Klout APIs. I didn’t understand it until I read the conversation on Twitter. Certainly, some subtle peer pressure to do your homework.

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Benchmark Network Learning API 95

Whole Whale

MAY 19, 2023

Prompt Library on Twitter : A Twitter account that shares AI-generated prompts and resources. Experiment with different styles, such as using questions, statements, or even storytelling, to find the approach that works best for your organization.

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Images Build Library Generation 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. conversion rate) to donate $10.00 Custom Facebook Audiences. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. “see xx more posts by Twitter&# ) and I’m certain people don’t really click that link. Ask Questions.

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Research Facebook Test Studies 128

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

And, as Tech Hermit blog notes, there was quite a discussion about this on Twitter. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. Steve MacLaughlin points out "If the reason why you want to use social networks is just to raise money, then stop now.

Washington 85

Washington Metrics Facebook Donor 85

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. There are specific metrics for specific platforms.

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Measure Social Media Media Benchmark 101

Amy Sample Ward

JUNE 17, 2010

Last week, I had a fun time moderating the June #4Change Twitter Chat on Online Community Building. Thanks to all those who participated or followed along, and to those who will join the conversation now! What makes a Twitter chat different than a blog post, for example, is that the conversation is 1. real time, and 2.

Community 132

Community Build Local Los Angeles 132

AccelEvents

NOVEMBER 5, 2020

The virtual component should have a moderator or virtual emcee available to pull questions from the live chat feature or poll the online audience while the presenter is speaking. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Facebook, Twitter, and LinkedIn).

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Software Virtual Integration Analytics 83

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Gets feedback and start conversations about their work. Twitter compasspoint. Masters of relationship marketing.

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Social Media Effective Media Social 100

NTEN

JANUARY 14, 2013

Risa sums up the value of a collaborative approach: "Our staff conversations about ways to utilize social media are creative and energizing. They tackled tough questions such as: “we’ve never put together a podcast, how will we practically make this happen AND work through the learning curve?” work must be spread among staff 2.)

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Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

More importantly, it unpacks any skepticism or opposing points of view about the topic you’ll be addressing in the peer learning. It is a good idea to include a fun question appropriate to the audience to illustrate the technique. We used: I love grass-fed beef. Experimenting to Expand Capacity. How To Convince Policy Directors.

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Case Study Social Media Studies Integration 98

Amy Sample Ward

JUNE 6, 2011

Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions. Look first at your organizational metrics. What is a movement? Or engagement?

Build 220

Build Community Technology Action 220

Amy Sample Ward

MAY 9, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of May 9th).

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Web Linkedin Blackbaud Convio 149

Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. " Cause Fatigue #4Change Recap « 4change – Did you miss the recent #4change twitter chat? Check it out!

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

The day ended with a curated conversation on “ Data, Transparency, and Impact ” facilitated by the amazing Erica Mills and with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash). They crowdsourced questions that we discussed and then we opened it up for audience q/a. Defining Impact.

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Seattle Measure Data Hosting 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time. Here are a few more.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. Micro conversions or steps.

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Social Media Network Media Free 108

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

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Social Media Twitter Action Advocacy 68

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Societal Change: Impact on society, policy discussions, and conversations that advance sustainable practices. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content. Food and climate change are related, but most people don’t associate the two.

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Measure Policy Social Media Green 97