EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Association Analytics

OCTOBER 10, 2022

This is how you organize and describe your data. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Let’s use email as an example. Easy Access to All Data.

Analytics 169

Analytics Marketing Taxonomy Module 169

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics.

Benchmark 77

Benchmark Blackbaud Report Online 77

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52

Metrics Gift Track Tech 52

Candid

APRIL 6, 2022

Meme: To disrupt traditional research methodologies, MEASURE has developed the CARE model to help BIPOC-led organizations identify their theory of change and measure their impact. Our goal is to develop platinum level Black- and Brown-led organizations. Black-led organizations receive only 1% of philanthropic funding.

Measure 98

Measure Meme Education Data 98

sgEngage

AUGUST 23, 2023

Optimizing your healthcare organization or hospital’s website design ensures patients and community members can find the information they need quickly. A professionally designed website can help establish your organization as a reputable, trustworthy institution. Make your donation and volunteer opportunities easy to find.

Websites 76

Websites Organization Tips Map 76

.orgSource

MARCH 6, 2023

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. We structured this conference based on feedback from.orgCommunity’s fall Solutions Day participants.

Associations 221

Associations Leadership Question Wisconsin 221

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Transactional : Higher opportunity for increased traffic and conversions*. Maybe Sooner Than You Think | PCMag ).

Search 52

Search Grant Organization Voice 52

Amy Sample Ward

SEPTEMBER 20, 2013

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. We can’t forget that to be data-informed as an organization and as decision-makers, we have to actually be informed by that data (see what I did there?).

Metrics 158

Metrics Impact Change NTEN 158

The MatrixFiles

FEBRUARY 23, 2024

Declining trust and polarization is affecting national organizations’ ability to partner with their chapters. Some associations are partnering with peer organizations to push out messages and expand their reach. Organizations are having to remind members that discourse should always be civil and open-minded.

Associations 130

Associations Industry Government Education 130

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Transactional : Higher opportunity for increased traffic and conversions*. Maybe Sooner Than You Think | PCMag ).

Search 52

Search Grant Organization Voice 52

Zen and the Art of Nonprofit Technology

APRIL 29, 2010

It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Now we could easily translate that into “managing and nurturing an organizations’ interactions with donors and constituents.&#

Metrics 154

Metrics Social Synchronous Wikipedia 154

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? K eep an eye on what leads to conversion.

Create 169

Create Strategy Associations Registration 169

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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Statistics Fundraising Metrics Mail 97

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. By applying these helpful ways to measure and optimize nonprofit performance, you can drive positive change for your organization.

Measure 88

Measure Help Analysis Metrics 88

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. This page is where visitors will go to learn more about your nonprofit as a whole and to reassure themselves that they are supporting a credible and professional organization. About page.

WordPress 52

WordPress Content Strategy Create 52

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Just because you have 500,000 followers on Twitter doesn’t mean your organization has 500K people who are advocating for your issues. Are we fostering meaningful conversations with target audiences?

Metrics 75

Metrics Brain Social Media Social Network 75

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 242

Facebook Fundraising ROI Virginia 242

sgEngage

APRIL 4, 2024

Most organizations face frequent budget cuts, which creates organizational uncertainty and a scramble for new funding options. But what if your organization could engage in a more thoughtful and systematic practice to build your organizations’ financial capacity without making this tradeoff?

Build 93

Build Strategy Fund ROI 93

Association Analytics

APRIL 8, 2021

In today’s world, organizations simply cannot afford to invest their time and limited resources in initiatives that do not demonstrably deliver outcomes that support their goals. For example, your organization may have a 2021 goal of “increasing membership.” What metrics could you use to predict whether you will achieve your goals ?

Goal 192

Goal Data Articulate Analysis 192

Association Analytics

SEPTEMBER 27, 2023

Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. However, the trick is to shift the conversation from the process to the outcomes. These could be qualitative or specific metrics or KPIs.

Analytics 169

Analytics Analysis ROI Associations 169

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Forum One

JULY 6, 2023

Customer experience (CX) is the sum of every interaction a member of the public has with your organization. How do your audiences feel about your organization and brand? There has never been a more critical time for mission-driven organizations to prioritize creating an inclusive customer experience.

Measure 66

Measure Websites Metrics Track 66

Forum One

FEBRUARY 7, 2023

In June 2007, Apple launched the iPhone, and in subsequent years we saw the rise of apps as a competing method to websites for how people interact with organizations. For organizations using both apps and websites, there were challenges in seeing how the data interacts—are web visitors the same people using the app?

FAQ 58

FAQ Organization Analytics Google 58

M+R

APRIL 16, 2024

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You can use this handy template as a model of relevant UA data to archive (monthly total visitors, organic visitors, pageviews and donations) and follow the Benchmarks instructions on how to pull this data.

Benchmark 40

Benchmark Analytics Google Comparison 40

Care2

OCTOBER 15, 2013

If you manage social media for your organization, you probably face incredible pressure to show growth and success. Do they really give you the full picture of how your organization is connecting with your constituents and moving them up the engagement ladder? But are these stats meaningful? Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Amy Sample Ward

JUNE 3, 2010

I love community organizing. I’ve had experience organizing communities offline in local communities, and organizing community online – but the kind of organizing that inspires me the most is combining online and offline. What are the online community organizing best practices from your experience?

Local 145

Local Community Organization Netsquared 145

NonProfit Hub

MARCH 14, 2017

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Consider these steps to increase your online giving conversions. Optimize for mobile.

Conversation 59

Conversation Online Giving Mobile 59

.orgSource

APRIL 25, 2023

However, the data you gather will depend on what information proves to be most useful for your organization. Before adding talent, have a thoughtful conversation. When a manager wants to add talent, have a thoughtful conversation,” Sarah advised. Review the job description carefully to determine what new expertise is needed.

Application 221

Application Statistics Culture Job 221

Nonprofit Tech for Good

DECEMBER 12, 2011

Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Commit to high standards of professionalism when representing the organization online.

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Social Media Media Avatar Organization 222

sgEngage

APRIL 17, 2024

Think about the last time you heard someone mention a safety deposit box and compare that to the last conversation you heard about creating, managing, or forgetting login credentials. Basic data sets allow organizations to take action—such as communicating with members or soliciting donors. Data fuels most activities in a nonprofit.

Chart 81

Chart Map Data Attention 81

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. The outcomes you can achieve tend to fall into four buckets that benefit your organization. This will drive adoption of being a data-driven organization. This will align the organization by having clear success metrics and KPIs.

Analytics 169

Analytics Language Associations Case Study 169

Nimble AMS

MARCH 25, 2022

Goals and success metrics. Be sure to define your organization’s goals for the online community so that your entire organization knows what you’re trying to accomplish. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement.

Community 134

Community Online Strategy Guidelines 134

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization’s experience integrating social media into marketing strategies since 2007. The panel was on social media, adoption, and measurement. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Classy

JUNE 30, 2021

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . See How Future-Ready Your Nonprofit Is Today.

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

Content 101

Content Measure Organization Strategy 101