A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
3) Conversions : This is one of the most important metrics to analyze if you set up conversion actions in your account. For example, if you set up a conversion action for when someone donates to your nonprofit, you will be able to see the campaign, ad group, keyword, search term, and ad copy that led to that conversion!
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