Amy Sample Ward

AUGUST 2, 2010

Last week I announced that I’m [finally] doing a redesign of this site – and I need your help to make it as valuable as possible. I’m really lucky to be working with Matt Chevy, a designer who’s totally supportive and even into this approach of involving all of you in making this a better site.

Content 156

Content Case Study Slides Search 156

Byte Technology

MARCH 28, 2017

If you know even a little bit about the way the Internet works when it comes looking for specific topics, themes, sites and the like, then you’ve probably seen this term bandied about for years. In the past, however, WordPress sites defaulted to a URL structure that was decidedly unfriendly to search engines. search engines).

Structure 100

Structure WordPress Site Create 100

Byte Technology

JANUARY 5, 2017

They know what sorts of content they want to read and explore. They know what aspects of their sites are the most popular and which ones are tripping up visitors. you can essentially create a custom design for your site that speaks directly to their needs and wants. Now it’s time to install Google Analytics on your site.

WordPress 100

WordPress Analytics Audience Google 100

Association Analytics

OCTOBER 10, 2022

If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Duration – looks at how long people stay on certain pages in your site.

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Byte Technology

OCTOBER 15, 2021

As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented.

Websites 244

Websites Guidelines Law Alternative 244

The MatrixFiles

DECEMBER 15, 2022

What other content can we feature that is connected to the popularity of this page? Psst, if you need help getting GA4 installed on your site or want training on the new interface, we can help!) If you already have GA4 installed on your site ( bravo! ) Is the page too cluttered; what can we do to make it simpler?

PDF 130

PDF Analytics Search Template 130

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Don’t be a photo tag spammer either! 3) Tweet content that inspires engagement. Twitter is not for every nonprofit.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Tech Soup

MAY 26, 2011

The final installment of TechSoup's Social Media Mondays tweetchat series, an interactive companion to its Nonprofit Social Media 101 wiki , covered the topic of tagging. Tagging, a feature found across many social media channels, is used to help surface content during searches.

Tag 61

Tag Social Media Bookmarking Delicious 61

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. There might also be smaller sites. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly.

Social Media 332

Social Media Associations Media Social 332

Amy Sample Ward

OCTOBER 4, 2010

There would be no need for a redesign, or a site at all, if it wasn’t for all of you reading, commenting, sharing, linking, and generally driving this space. I’ve transferred content that was previously on static pages into posts. A major thank you to all of you is in order as well! About the Redesign. What’s new?

Conversation 154

Conversation Place Content Phase 154

NetWits

NOVEMBER 5, 2010

More than a dozen features have been added or significantly enhanced in the new version, including improvements to the way photos are managed, the ability to copy sites, and transaction management capabilities that go even further in serving donors by intuitively blurring the lines between online and offline giving.

Content 100

Content Blackbaud Offline Pledge 100

NCE Social Media

MAY 28, 2010

According to Google’s ad planner , social network sites now account for more than 50% of all unique website visitors. This list, which is based on April 2010 data, “excludes adult sites, ad networks, domains that don’t have publicly visible content or don’t load properly, and certain Google sites.&#

Social Network 109

Social Network Site Network Web 109

Robert Weiner

APRIL 11, 2009

Several friends who have decided to explore WordPress have asked how I built my site. I now know enough to tweak the site myself, but sometimes need guidance from Robyn. Robyn also installed, or pointed me to, widgets that added new features, like the search box and a plug-in that pulls my blog posts from TechSoup into my site.

Site 100

Site Web WordPress Widget 100

.orgSource

JULY 25, 2023

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search.

Team 221

Team Marketing Build Analysis 221

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. You can learn more about the auto-tagging process here.

Guidelines 52

Guidelines Track Practice Analytics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Content strategist Jonathon Colman.

Content 112

Content Network Strategy Slideshare 112

NTEN

APRIL 12, 2013

Teaser for 13NTC Sketchnotes: Secrets of the Content Marketing Sorcerers Here are my notes ( full version - 1.8 content marketing content strategy Social Media Web Sites Communications' 'Teaser for 13NTC Sketchnotes: Secrets of the Content Marketing Sorcerers Here are my notes ( full version - 1.8

Content 58

Content Marketing Social Media Site 58

Whole Whale

SEPTEMBER 3, 2021

Some things to keep an eye out for: Day of the week with best and worst open rates Time of day with best and worst open rates Trends in subject line copy (action-oriented words, emojis, merge tags) Preview test copy. UTM tags don’t rely on either. A/B Test Email Content. Use your UTMs. Follow Apple’s Announcements.

email 104

email Marketing Test Mail 104

Nonprofits Source

DECEMBER 12, 2022

Your nonprofit only has a few moments to make a lasting impression on site visitors. Given that your organization needs to grab people’s attention quickly, it’s essential that you build an engaging website that will encourage users to stick around and explore your content. . 05 seconds ! Create a well-designed donation page.

Digital 52

Digital Build Nonprofit Websites 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2009

When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months, we included two areas about content creation. We also touched on user-generated content, inspiring others to tell your organization's story in their own words. Are we moving towards a "Social Content Strategy." Content management strategy.

Content 94

Content Strategy Social Module 94

Allegiance Group

JUNE 7, 2023

Browser tools and closed captioning can make your site more user-friendly in these situations. Ensuring your site is accessible allows people with these disabilities or limitations to have a better web experience, which can lead to increased engagement and response. How can I improve my nonprofit’s website accessibility?

Accessibility 52

Accessibility Websites Images Tag 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 82

Donor Social Media Websites Content 82

Allegiance Group

FEBRUARY 27, 2024

This includes things like file downloads, form interactions, video views, and site searches. Examples might include a steep drop in sessions that’s out of the norm or Google no longer indexing your site. Say you want to learn more about why a specific donation form on your site is performing poorly.

Analytics 52

Analytics Google Fundraising Track 52

Byte Technology

FEBRUARY 9, 2017

Ask any WordPress site owner what they most want and you’ll undoubtedly get an answer somewhere along the lines of “repeat visitors” or “loyal users.” But how does one go about ensuring that their site doesn’t get just one-time visitors but rather garners a consistent and dedicated user base? Loyalty.js

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Plugin Audience WordPress Site 100

NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. However, this isn’t as funny when your organization’s site has been online for a while and is still not being found. Most content management systems have a place to define your page title.

Google 225

Google Search Images Analytics 225

Nonprofit Tech for Good

MAY 13, 2022

They simply refer to tags that can be added to any URL. Term will help you identify which variation of content got someone to your site – which is super helpful for Search Ads tracking or analysing the effectiveness of a specific ad in your campaign ! . Content (utm_content). What are UTM s? Rule: medium-name.

Donor 294

Donor Track Campaign Facebook 294

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. However, it is also worth noting that in addition to their advantages, producing a nonprofit explainer video often comes with a price tag and can be a time-consuming process. Just remember to tailor your content to each channel.

Video 106

Video Support Tips Audio 106

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. (e.g. Top 13 On Page SEO Factors For Content Marketing.

Beginner 91

Beginner Digital Marketing Guide 91

Byte Technology

MAY 4, 2017

As with the previous fixes described, it’s once again important to stress that if at any time an admin or site owner is nervous or uncomfortable with correcting a problem or delving into a solution via the forum board, they should never be ashamed to ask for help from the experts.

WordPress 113

WordPress Problem Plugin Blogger 113

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . This socially-sourced crowd spends upwards of 15 minutes per day, every day , on social media sites, 3 to 7 times more than on any other major web property. .

Social Media 67

Social Media Site Media Social 67

NonProfit Hub

APRIL 8, 2014

But you’re just scratching the surface with those two mainstream social media sites. At the 2014 AFP International Conference on Fundraising in San Antonio, Lisa Chmiola and David Tinker helped us through some of the lesser known social media sites that can help your nonprofit with efficiency and productivity.

NPO 57

NPO Social Media Site Social 57

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate 84

Rate Analytics Site Google 84

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

Impact 77

Impact Channel Audience Content 77

Nonprofits Source

APRIL 15, 2024

Make sure to track engagement metrics so you can assess which content resonates the most with donors and where your marketing materials are most likely to be seen. Then, you can spend more time combining the right content strategies with the right platforms to boost your reach. Optimize your fundraising website. Create a catalog.

Marketing 52

Marketing Fundraising Tips Registration 52

Whole Whale

MAY 12, 2020

Remember to tag the guest and any companies mentioned to increase the potential for engagement and comments. MAKE sure to tag the guests or anyone you think might find the episode. Don’t just rely on auto-post functions as they won’t properly tag the companies and guest(s) involved. Personal LinkedIn. Ride the news

Podcast 59

Podcast Audio Feeds YouTube 59

Byte Technology

JULY 13, 2015

And for websites to thrive, keywords were everything: Google once collected data about a site based solely on the keywords that were present on its pages and in corresponding links, and everyone from multinational corporations to mom-and-pop e-tail sites could easily track how they ranked among all similar sites out there.

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Search San Francisco Difference Websites 100