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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines. Here are three areas where you’ll want to check for accessibility.

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How to Structure Your Nonprofit’s Silent Auction Bid Sheets

sgEngage

No matter how you utilize color, ensure adequate contrast between text and background colors so all written content is readable. Second, it helps with donor stewardship because you’ll have a reference to thank each auction participant for their exact contributions, showing that your organization values their individual support.

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5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

They simply refer to tags that can be added to any URL. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Medium usually refers to how your donor found you, or more specifically, how they found the link to find you (whew, what a mouthful).

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Simon Sinek A colleague recently referred to the time before the pandemic as “innocent.” We make content to support people in that journey. The tiered structure is a trap I’d stay clear of. “People don’t buy what you do; they buy why you do it.” That description struck a chord with me. Our lost innocence isn’t a bad thing.

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Mitigating future risks: Why your organization should have an AI policy 

Candid

Candid uses AI to assist with tasks such as ensuring data accuracy, tagging data, creating content, and streamlining communications. It provides a structure that specifies what tools can be used, who makes those decisions, what acceptable inputs are, and how staff will interpret and apply the AI-generated outputs.

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2021 SEO Trends That You Need to Know

Media Cause

Developing an E-A-T Content Strategy. In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO. Local SEO refers to the process of optimizing your online presence to show up in relevant local search results.

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