Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Define the problem. Add to the story by explaining your organization’s unique solution for addressing the problem, including how your nonprofit’s work will drive impact.

Communication 91

Communication Campaign Channel Measure 91

Top Nonprofits

MARCH 16, 2022

In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date. Your content is out of date. When your nonprofit’s website content is out of date, your audience won’t be able to find the information they need to get involved. Your website doesn’t reflect your current brand.

Websites 115

Websites Nonprofit Audience Mobile 115

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement. Library of existing content.

Nonprofit 112

Nonprofit Audience Library Research 112

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Test different calls-to-action and reduce friction in online giving. Their passion can be contagious.

Lesson 59

Lesson Fundraising Digital Test 59

Whole Whale

MARCH 22, 2023

GPT and The Grey Jacket Problem At a Fundraising event in NYC, George was on a panel to talk about AI applications for fundraising and was wearing a grey sports jacket with blue pants. When you combine generic prompts with untrained AI’s and then publish it you are walking straight into a Grey Jacket Problem.

Ideas 52

Ideas Model API Language 52

NTEN

APRIL 16, 2009

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

Tech Soup

JUNE 13, 2017

This problem doesn't only impact fundraising campaigns. Those decisions are based on hundreds of different metrics. This new technique will reduce the age-old problem of people not remembering how and why they're receiving email communications. Test and Improve Your Email Engagement. How Your Emails Become Spam.

email 59

email Spam Nonprofit Registration 59

Connection Cafe

AUGUST 25, 2017

Test drive the site and figure out what the biggest goals are when arriving on your site— whether it’s donating or becoming a member—and understand what frustrations or barriers are detracting users from taking action. And being able to get that feeling from more than just the content itself. The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

NonProfit Hub

FEBRUARY 5, 2020

We have a huge problem facing our sustainability in nonprofits and that is donor retention. Intentional feedback can help you prove your case for additional human and financial resources, new programs or initiatives, and gives you new content and activity to test. Curiosity and tenacity are encouraged in this space.

Experiment 70

Experiment Donor Empowerment Retention 70

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Get Fully Funded

MARCH 4, 2021

Using high-quality content, concise language, and effective Calls To Action, visitors will be more inclined to meet your desired goals. Optimizing various parts of your website for the Ad Grant will help you make the most of it while making your content more accessible to new and returning users.

Grant 52

Grant Google Nonprofit Skills 52

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. You can link landing pages to blog content and optimize it for search engines as another form of drawing in registered attendees. Attendee tracking and metrics.

Platform 40

Platform Online Registration Virtual 40

AccelEvents

JUNE 3, 2021

It’s important to test out different online event platforms before you make the move. You should be able to test out the features and see how it works with your needs. You can link landing pages to blog content and optimize it for search engines as another form of drawing in registered attendees. Attendee tracking and metrics.

Platform 40

Platform Online Registration Synchronous 40

Connection Cafe

OCTOBER 25, 2016

Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. 1:30 PM – Content Strategy and Constituent Personas. 1:30 PM – Game Changing Tests to Try Now!

Podcast 20

Podcast Benchmark Blackbaud DC 20

Care2

JANUARY 6, 2009

Google Analytics has proven particularly helpful for content-based sites and commerce sites. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it? Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

The problem is that many nonprofits approach social media with over blown expectations, don’t realize them, and then throw their hands up and quit. So, I designed and have been testing a training program that embraces thoughtful do-it-yourself social media experiments and a peer learning process for sharing the learning.

Social Media 99

Social Media Network Media California 99

NTEN

JUNE 18, 2009

Are you proud of your website and able to keep fresh, interesting content flowing that matches your stakeholders interests? These goals should guide what your priorities are, what content and functionality you will provide online. One user said, "[I] would love to see more linkages to services like the HIV test site search."

Communication 57

Communication Online DC Wiki 57

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 99

Ideas Guide Online Fundraising 99

Nonprofits Source

JANUARY 11, 2024

We’ll provide insight into five common problems nonprofits run into with their websites and how you can resolve these issues. If your website has a low engagement rate, then either your content or design likely isn’t engaging or relevant enough to keep users around. How to Fix This Website Issue Alter your content strategy.

Websites 64

Websites Rate Nonprofit Mobile 64

Bloomerang

JULY 20, 2023

Launch and promote fundraisers Before you launch your fundraisers, test your donation buttons by donating to the campaign yourself. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 79

Ideas Online Fundraising Tips 79

Nonprofit Tech for Good

JULY 10, 2019

No matter what you pick as your main focus, setting your goals early will help you create more relevant content to meet these objectives. Moreover, you have more chances to get your message noticed by your existing audience rather than those who are still new to your content. 10) Track success and keep testing new ideas.

Social 280

Social Fundraising Social Media Channel 280

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Conduct beta testing. The main goal of beta testing is to get real-world experience and insights into how well your app will perform with actual users after it’s launched. Create promotional content. Create a press kit.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. You'll face that problem with any tool you ultimatley use. All the metrics you collect, ask the So What? Test three times and if doesn't lead to action, you are wasting your time!

Screencast 50

Screencast Analytics Measure Web 50

sgEngage

AUGUST 23, 2023

If you’re encountering problems, you’re not alone! To help, we’ve put together this quick guide walking through common problems and their underlying causes. Problem 1: Receiving Minimal Traffic or Low Clicks Site traffic and ad clicks are two of your most vital metrics. That way, you can keep everything running smoothly.

Grant 72

Grant Google Guide Management 72

Bloomerang

JANUARY 7, 2022

Test all Software Beforehand. Including Giving Tuesday in the subject line immediately shows supporters what the rest of the content will be about. . This shows that you’ve segmented your audience and specified the content of the email. Define Giving Tuesday in the message content. Test All Software Beforehand.

Campaign 101

Campaign Ideas Giving Tips 101

Nonprofits Source

JULY 1, 2018

You have to be prepared to constantly produce, engage and promoting content even if it’s for an audience of one. Periods will come when no one is reading your content and pass quickly where you experience hockey stick growth reaching thousands of readers. Spend 6 Hours A Day On Social Media Promoting Content.

Online 84

Online Tips Organization Fundraising 84

AccelEvents

AUGUST 19, 2020

Whether the event is live-streamed, a hybrid event, or a simulated live event , many processes need to be taken into account, each with its own unique set of potential problems. . DO test every aspect of the virtual event. No matter the type of equipment you use, make sure to test your tools before the event.

Virtual 52

Virtual Sponsor Audience Platform 52

AccelEvents

AUGUST 19, 2020

Whether the event is live-streamed, a hybrid event, or a simulated live event , many processes need to be taken into account, each with its own unique set of potential problems. . DO test every aspect of the virtual event. No matter the type of equipment you use, make sure to test your tools before the event.

Virtual 52

Virtual Sponsor Audience Platform 52

Connection Cafe

JANUARY 13, 2021

By understanding why these problems are occurring and how you can begin solving them, you’ll set your website up for success in 2021 and beyond. Poor user engagement is a major sign that your website can be improved in areas including navigation, content, and more. Create new multimedia content. Let’s dive in.

Design 28

Design Challenge Web Files 28

Whole Whale

FEBRUARY 13, 2024

Using AI, you can identify top-performing content and trends to apply to generating new Meta ads. Explore the content using the chat tool of your choice and ask for it to do things like categorize the ad themes. I tested the limit and the maximum number of ads I could pull was 429. Here’s a step-by-step on how to do that.

Library 52

Library API Ideas Files 52

Neon CRM

MAY 31, 2023

You can use email to send segmented content to your donor list based on behavior and preferences, tailoring your messaging to be more relevant and impactful. Social media platforms like Facebook, Twitter, Instagram, and even TikTok offer nonprofits opportunities to engage with donors in real-time and share their content to a wider audience.

Management 52

Management Donor Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics. Post Timing.

Social Media 99

Social Media Measure Strategy Media 99

CauseVox

NOVEMBER 26, 2023

Below we’ll explore four things to consider in nonprofit storytelling: The narrative structure The content The medium The donor experience Managing all of the moving pieces of your nonprofit can be tough; sharing your authentic story as a change-maker doesn’t have to be. Again, authenticity is key.

Storytelling 82

Storytelling Impact Arts Nonprofit 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

The problem is that data everywhere! Social media metrics mavens know that both qualitative and quantitative data is needed. If you are measuring sentiment, then you’ll need a content analysis tool. If you are measuring attitudes, perceptions, or behavior change, you’ll need to use survey research tools.

Measure 115

Measure Social Media Tools Media 115

Bloomerang

NOVEMBER 13, 2021

So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today. We need to know what metrics we need to be tracking. So we know for a fact the content without context is meaningless. ” Right.

Report 83

Report Measure Process Impact 83

Achieve

JULY 14, 2022

You get to decide on the specific content and frequency of your welcome campaign. Keep your content fresh. Raise the issue: Explain the problem at hand. Demonstrate how a single donation can impact the problem. Through A/B testing, you’ll be able to experiment with what works best for driving email subscriptions.

email 52

email Support Newsletter Rate 52