Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

NOVEMBER 3, 2017

The top 13 on page SEO factors for content marketing. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Top 13 On Page SEO Factors For Content Marketing.

Beginner 91

Beginner Digital Marketing Guide 91

Tech Soup

FEBRUARY 5, 2013

In a recent test of a direct email for Adobe software donation program at TechSoup, we discovered that image-based emails showed a significantly improved click rates over the more traditional, text-based emails most TechSoup members are used to receiving from us. We're now planning to expand this to the rest of our emails.

Rate 52

Rate Newsletter Adobe Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ).

Facebook 112

Facebook Change Profile Impact 112

Judi Sohn

JUNE 1, 2009

Way more folks subscribe to C3’s content via email as compared to Facebook, Twitter and RSS feeds combined. Go back to nested tables (but not too many…you have to keep the code light and not get bounced as spam if there’s not enough content vs. code) and only use inline CSS styles. images/location).

email 100

email Test Template Convio 100

Care2

AUGUST 22, 2013

Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. Timeline when you will create key content for upcoming campaigns, events and conferences, and marketing initiatives, and clarify who on the team is responsible for overseeing and implementing tasks.

Online 71

Online Tips Calendar Test 71

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? Format Format - Google offers three formats - text ads, video ads, and images (called 'badges'). We recommend selecting a lower limit as you'll need to leave some budget for testing. Do you have Google Analytics Installed? Does your site use HTTPS encryption?

Grant 152

Grant Google Search Application 152

Get Fully Funded

MARCH 14, 2022

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Test every page of your website and make sure it displays correctly on a phone. Trustworthy?

Profit 124

Profit Websites Build Work 124

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Websites 38

Websites Headline Strategy Test 38

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2007

Never use images for important content like headlines, links and any calls to action. Ensure your most compelling content is at the top (and preferably to the left). Test your design in a preview pane, full screen and with images turned on and off before you send it. Additions: 7.

Design 50

Design email gMail Headline 50

Pamela Grow

DECEMBER 14, 2023

Include images of people. If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories.

Tips 59

Tips Storytelling Images Camera 59

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Site 28

Site Headline Strategy Test 28

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. We like to post the final images online so the team can see how the pages will look in the context of a web browser. Usability Tests. Content Strategy. Methodology. Deliverables. What’s Next.

Design 34

Design Process Web Photography 34

Byte Technology

FEBRUARY 21, 2017

One great way is to initiate A/B split testing. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!) The free plugin version is incredibly easy to set up and use—indeed lots of people already have it installed on their site—and it works a little differently than other testing platforms.

WordPress 100

WordPress Test Site Plugin 100

Care2

JANUARY 14, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Headlines should be short. Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim.

Newsletter 51

Newsletter Tips gMail Headline 51

NTEN

JULY 28, 2010

Refer to the scientists : There have been many website eye movement tests that analyze what attracts a viewer’s eye and where the most valuable real estate on a page is. Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Keep the content updated.

Method 52

Method Audience Design Question 52

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. Think of it this way: if someone notices an untrustworthy organization promoting unsavory content through the program, it could reflect poorly on Google. Your website must follow Google’s website policy.

Grant 52

Grant Google Guide Nonprofit 52

Care2

JANUARY 15, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Headlines should be short. Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters?

Donation 92

Donation Question Effective Test 92

Get Fully Funded

AUGUST 1, 2022

Use headlines to let the reader know what to expect in each section. Good images. The right image can boost readability, keep the donor reading, and create an emotional connection that fuels the donor’s passion for your cause. It’s like a flare, warning donors that the contents will be just as bland as the subject line.

Newsletter 124

Newsletter email Create Template 124

Nonprofits Source

MARCH 21, 2018

You don’t just have to send newsletters, or witty headlines to get your message across. According to Adweek , 86% of charities and nonprofits use Twitter to share content, promote events, and interact with their audience. Does your nonprofit leverage Twitter to grow awareness and promote content?

Social Media 109

Social Media Resource Marketing Media 109

Bloomerang

AUGUST 28, 2021

I’ve tested it. Test, test, test. Test everything in your email. Test every link in your donation form. Test every link on your path to your donation form on your website. You’re going to start writing everything and testing it and scheduling it in October. . So humor me.

Video 76

Video Fundraising Guide Test 76

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Do a quick check by pulling up your current page and performing a “squint test”: Does the page seem blank or empty? Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters?

Donation 41

Donation Question Effective Test 41

Connection Cafe

APRIL 1, 2014

Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? At the very minimum, try this technique on your existing homepage as a litmus test to see how you’re doing at present. Time is Money.

Google 54

Google Websites Nonprofit Design 54

The Storytelling Non-profit

DECEMBER 5, 2021

The content you select for your newsletter can make all the difference. But, what if you're not sure what content to include in your charity's newsletter? view email ) One of the great things about this newsletter is the quick snapshot of the content right at the top. Definitely an idea to test out in your newsletters!

Newsletter 62

Newsletter Charity Headline Learning 62

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Content is taking the Marketing industry by storm, and nonprofit marketers are no exception.

Story 54

Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

DECEMBER 13, 2020

Organize your content so that you change slides every 7 to 15 seconds. Your presentation should be visually stimulating and provide succinct content. A good rule of thumb is to limit your content to two sentences per slide or four short bullets. Here are 10 tips for making your next presentation your best presentation!

Design 278

Design Slides Tips Online 278

Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. Email marketing, design, and testing tool Litmus played to its strengths with its year-end email in 2016. You open the envelope and the single sheet of green paper that was clearly at the end of an ink cartridge.

Sound 52

Sound Review Organization Hints 52

Byte Technology

FEBRUARY 16, 2017

Indeed, as the most popular content management system ever, there’s a lot of competition for positive attention, and getting noticed can often be a daunting task. and track analytics and initiate A/B split testing to really leverage your marketing efforts. Who doesn’t like great, attention-getting imagery?

Plugin 100

Plugin WordPress Marketing FAQ 100