Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. Many eyes make for light work.

International 98

International Program Ideas Data 98

Nonprofit Tech for Good

DECEMBER 23, 2023

These innovative tools are revolutionising tasks by saving hundreds of hours of manual work through aiding in campaign creation, categorising and drafting email responses, assisting with content creation, and even automating donation processes to personalise and enhance the donor experience. But it’s their first day on the job.

Policy 334

Policy Analysis Language Nonprofit 334

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Below you’ll find guidance on how to use —and not use—these tools.

Content 40

Content Practice Search Research 40

Greater Giving

FEBRUARY 13, 2023

For example, you might actively market your website content on your social media profiles, encouraging your followers to explore your blog posts or events pages. Another invaluable engagement tactic is to leverage the Google Ad Grant. Meet minimum ad structure requirements. Let’s begin! Complete an annual survey.

Grant 52

Grant Google Strategy Dallas 52

The NonProfit Times

MAY 20, 2024

At Google, Bard becames Gemini. from Open AI, and (as mentioned above) Gemini from Google. Microsoft offers Copilot for Microsoft 365 as a paid add-on , Open AI offers ChatGPT 4 as a paid subscription, and Google is making Gemini Advanced available for a monthly fee. The steady drumbeat of new features continues.

Language 59

Language API Generation Structure 59

Media Cause

APRIL 2, 2021

Developing an E-A-T Content Strategy. In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO. Content Lenght and Structure. So, what does this term mean? Focusing on Search Intent.

Trend 87

Trend Search Google Local 87

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. Content (utm_content). Referrer (the URL that sent them to your page – for example, Facebook or Google).

Donor 276

Donor Track Facebook Campaign 276

The MatrixFiles

JANUARY 4, 2023

The podcast is available on Apple, Google, Spotify, Amazon Music and Stitcher (you have no reason not to listen!). These are organizations that are not going back to their pre-pandemic structures and offerings. I hope you’ll give Associations Thrive a listen and give me feedback on the content, format and guests.

Associations 246

Associations Podcast Learning Wisconsin 246

sgEngage

JULY 13, 2021

Information Architecture (IA) is the structural design of a website. I have a two-part answer: For your constituents, it’s findability – being able to quickly and easily find the content they seek. Understanding how constituents would organize your content gives clear insights into the best structure. Findability.

Websites 107

Websites Structure Template Design 107

Connection Cafe

MAY 11, 2020

If you’re a nonprofit, chances are you’re eligible to find out through Google Ad Grants. . . What are Google Ad Grants? . The Google Ad Grants program is like Google AdWords, but for nonprofits. Google Ad Grants for nonprofits is part of the Google for Nonprofits program. Is your nonprofit eligible? .

Grant 43

Grant Google Adwords Nonprofit 43

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” Her team members use both a Google spreadsheet, Google Cal and Jira to manage it all. My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

Google 341

Google Grant Guide Nonprofit 341

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. Having access to Google Analytics for your website is key to getting to the roots of the problem. 4) Key features and content aren’t accessible. healthsolutions.org/donate.

Websites 239

Websites Nonprofit Guidelines Phone 239

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. Ways to export your UA data from Google Analytics Exporting your website data from Universal Analytics is an essential step for keeping a historical record of your analytics performance. Fortunately, there are several ways to do this.

University 52

University Analytics Data API 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog. And, if you want to dive deeper into content marketing for nonprofits, go subscribe to Kivi Leroux Miller’s blog.

Calendar 117

Calendar Content Tunisia Strategy 117

The MatrixFiles

JANUARY 4, 2023

The podcast is available on Apple, Google, Spotify, Amazon Music and Stitcher (you have no reason not to listen!). These are organizations that are not going back to their pre-pandemic structures and offerings. I hope you’ll give Associations Thrive a listen and give me feedback on the content, format and guests.

Associations 130

Associations Podcast Learning Wisconsin 130

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. page speed, structured data, or inbound links). page speed, structured data, or inbound links). SEO Friendly URL.

Beginner 91

Beginner Digital Marketing Guide 91

Whole Whale

MAY 16, 2022

They can also help you generate ideas and structure your thoughts. As AI writing tools get better, they will become increasingly essential for anyone who wants to create online content and communications. Is this just stuff copied from the internet and duplicate content? Wait, does Google penalize AI writers?

Tools 80

Tools Work Software Training 80

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 84

Fundraising America United States Track 84

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Craft a compelling storyline.

Video 105

Video Support Tips Audio 105

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs.

Software 89

Software Free Tools Adobe 89

Kindful

MAY 12, 2021

When it comes to answering your questions as a nonprofit professional, using search engines like Google is a fast and effective way to find information. When the world presented a challenge, nonprofit professionals turned to Google for solutions. Source: Google Trends. Create a content plan with your keywords.

Online 73

Online Fundraising Adopt Search 73

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. What is Google Analytics 4? Understanding the history of Google’s analytics suite is useful in better understanding GA4. Google changed it to Universal Analytics after they acquired it in 2005.)

FAQ 58

FAQ Organization Analytics Google 58

Byte Technology

JULY 13, 2015

Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. Google still requires some sort of text to parse the content of your site, so in this sense keywords still matter. Placement Over Frequency. Focus on Meaning.

Search 100

Search San Francisco Difference Websites 100

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys. The old adage that “content is king” still holds true for your omnichannel strategy.

Marketing 47

Marketing Impact Create Tips 47

NonProfit Hub

DECEMBER 31, 2020

The parameters of indexing and ranking your content depend upon a lot of experimentation. Repurpose content. Continually changing your content will help to match the expectations of constantly evolving consumer’s minds. Continually changing your content will help to match the expectations of constantly evolving consumer’s minds.

Tips 70

Tips Content Plugin Video 70

NonProfit Hub

AUGUST 26, 2021

Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” To avoid that outcome and to engage your audience, your message and content should be clear. This tells Google that these sites trust and support the added value that you provided for them. About the Author.

Organization 81

Organization Nonprofit Websites Search 81

Nonprofit Tech for Good

OCTOBER 31, 2011

Have a Consistent Design throughout All Secondary Navigation and Content Pages. A good Content management System (CMS) will take care of this for you. All content pages should be the same size and should be consistent in their layout and color scheme. Keep bullet-pointed content short. Use bold for headlines.

Design 243

Design Websites Practice Widget 243

NonProfit Hub

OCTOBER 1, 2020

This means focusing on keywords, link building and content that’s specific to your charity. Look at similar websites, if they rank higher on Google then take note of what they’re doing differently. If websites with less content and poor keyword visibility are ranking higher, there’s a chance your site requires off-page work.

Volunteer 50

Volunteer Websites Consultant Technique 50

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

Impact 77

Impact Channel Audience Content 77

CauseVox

NOVEMBER 18, 2021

Here’s what she wants you to know: Repurpose the content that you will be using for your End-of-Year Appeal Use #GivingTuesday as an excuse to communicate with new communities of donors! Find out what kind of content your donors want and select the story type that best fits with their expectations. Don’t Skip Direct Mail.

Fundraising 80

Fundraising Social Media Sponsor Mail 80

Forum One

DECEMBER 30, 2021

Some elements may be new, others old and mysterious, but how they connect and work together (or not) is often the biggest challenge that governments face as they look to modernize their digital structures. Google is prioritizing a new factor in deciding which pages are at the top of search results: your website’s user experience.

Drupal 65

Drupal Government Measure Digital 65

Media Cause

JUNE 30, 2022

When you pull a report in Excel or Google Sheets, it’s informative and just makes sense! Starting Your Google Sheet Name Builder. If you can, using a shared document like Google Sheets can be more beneficial than Excel. I write the contents of each cell without spaces (i.e. This saves you and your team time and confusion.

Report 52

Report Build Media Google 52

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 331

Google Grant Guide Adopt 331

Nonprofits Source

JANUARY 23, 2023

Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

Grant 52

Grant Google Guide Nonprofit 52