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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

Track 248
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6 Annual reports to inspire your organization

EveryAction

Annual reports are a staple of nonprofit life. They’re a powerful tool for communicating your impact, but what makes an annual report effective? Annual report essentials. Before we look at our exemplary annual reports, let’s go over some annual report necessities. Pathfinder International. The Humane Society.

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Increasing efficiency in grant reporting

Candid

Unlike many cycles of nonprofit operations, grant reporting doesn’t really have a season; it’s all year long. Grant reporting also varies widely by funder. Here we share how we turned traditional, time-consuming grant reporting into a faster, easier, and more efficient process. We call this our narrative report.

Grant 105
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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Let me give you an example. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. They are universal, so many tools track them or support adding them automatically. Example: utm_source=facebook.

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Example: Using more advanced learning analytics, one association was able uncover that the courses they offered with industry certifications had significantly higher completion rates than those without. Identifying Gaps in Learning Programs The best way to improve is to know where you have gaps in content and understanding.

Analytics 169
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. One example of thought leadership is this blog! Will you send them additional content resources?

Create 169