See3

SEPTEMBER 24, 2007

Our friend Alia McKee from Sea Change Strategies wrote a blog post about nonprofits using video and gave some great examples. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

Video 40

Video YouTube FAQ Metrics 40

See3

MAY 9, 2007

Some of the info on the site wasn’t right, for example. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3. and losing control of content. Not happening.

Myspace 40

Myspace Problem Law FAQ 40

See3

JULY 12, 2007

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JUL 12, 2007 How many site visitors do you have?

Site 40

Site Question Alexa Video 40

See3

MAY 25, 2007

So for example, you can look up a bill, see which groups supported it and which groups opposed it, then see which of those groups gave money to which politicians and then connect the dots to how those politicians voted. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

Iraq 40

Iraq Press Online FAQ 40

Care2

OCTOBER 7, 2008

From the article : "For example, NOAA (National Oceanic and Atmospheric Agency) partnered with Care2 ,an activist social network of over 8 million Americans, to promoteawareness of the deterioration of coral reefs. October 7, 2008 | Paul Greenberg Copyright © 2008, Care2.com Great work. All rights reserved.

Social Media 31

Social Media International Advocacy Case Study 31

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

YouTube 40

YouTube Donation Darfur Google 40

Care2

JUNE 16, 2009

So for example, if someone takes action, then lands on a page where they can tell their friends, the next page they should land on is a donate page. June 16, 2009 | Anne Dougherty Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 34

Social Media Advocacy Donor Online 34

See3

AUGUST 9, 2007

The Red Cross is an example of an organization that needs to get back to their authentic story. Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

Nevada 40

Nevada License Companies Product 40

Care2

OCTOBER 7, 2007

Vist the Program Locator section of the Tutor/Mentor Connection at [link] and you can see examples of how maps can be used to focus volunteers and donors on all of the neighborhoods of a city that need a particular non profit service. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com Good luck with your presentation.

Map 28

Map Social Media Advocacy Case Study 28

Care2

SEPTEMBER 25, 2007

Women Under Forty PAC, for example, focuses on supporting women under forty years of age who are running for public office. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. " This fact certainly caught my attention. WUFPAC is nonpartisan and could use your support at their fall event.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

APRIL 22, 2009

Also, are there any specific examples of a "Twitter success" that you can share? so we had a particularly interesting angle for him on the story and I contacted him and was interviewed for the news that night. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com All rights reserved.

Social Media 68

Social Media Twitter Action Advocacy 68

Wild Apricot

JUNE 27, 2008

While it isnt always practical to set up a knowledge exchange, especially if youre communicating with a large and diverse group (the "general public," for example), a two-way flow of information is widely accepted to be most effective. But youve really hit the nail on the head here with the real-world examples. Copyright © 2008.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

SEPTEMBER 11, 2007

For example, only half of them have blogs, but only half of these groups allow comments on them. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Did You Miss The Online Holiday Fundraising Season? Most grantees arent using even common-place social media tools.

Social Media 28

Social Media Foundation Web Advocacy 28

See3

MAY 28, 2007

We have also found that if you are asking someone to create a public service announcement, it’s a good idea to give them some examples. The current Heinz contest is a great example. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

Contest 40

Contest Generation Content YouTube 40

Care2

JUNE 5, 2009

For example, integrate signup forms for web visitors to receive the latest news on XYZ issue near the website header and on every page of your website. April 1, 2010 | sales leads Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 47

Social Media Online Advocacy Media 47

Care2

SEPTEMBER 28, 2007

Vist the Program Locator section of the Tutor/Mentor Connection at [link] and you can see examples of how maps can be used to focus volunteers and donors on all of the neighborhoods of a city that need a particular non profit service. October 7, 2007 | Dan Bassill Copyright © 2008, Care2.com Good luck with your presentation.

Map 28

Map Social Media Advocacy Case Study 28

Care2

JANUARY 15, 2009

For example: “5 Things You Can Do To Break Your Bottled Water Habit.” This is a very important technique, one that Amazon and Google for example use very effectively, and one that with a little practice is easy to experiment without a budget. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

See3

JANUARY 30, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman JAN 30, 2008 Identity 2.0

Proposal 40

Proposal Philanthropy Kiva Video 40

Care2

MAY 7, 2007

For all the online petition naysayers out there heres a great example of how powerful online organizing is becoming. Cheers Best Regards, Lea Go [link] May 7, 2007 | Lea Go Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. One of our petitions on Care2 has collected almost 2200 signatures.

Social Media 28

Social Media Advocacy Wisconsin Case Study 28

Care2

MARCH 26, 2009

For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Keep up the great work on FrogLoop!

Convio 31

Convio Benchmark Studies Social Media 31

Care2

NOVEMBER 25, 2007

For example, Mary Tyler Moore acts as the JDRF’s international representative and has often represented the organization in its hearings with Congress. For example, during crises, celebrities seem to make a noticeable difference. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com All rights reserved.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

FEBRUARY 7, 2009

February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The most popular and relevant resolutions were grouped into four areas-- empowering supporters, using social media networks, focusing on the needs of supporters and making websites user-friendly.

Social Media 28

Social Media Difference Advocacy Case Study 28

See3

MARCH 12, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman MAR 12, 2008 Why do people give charity?

Charity 40

Charity People Giving New York 40

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Online charity raffles help, also.see [link] for a local example out of Loudoun County, VA. All rights reserved.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JUNE 22, 2007

Examples of serif fonts are Times New Roman and Courier New. Plain text is easier to read than italicized text, as I hope this example illustrates. Copyright © 2008, Care2.com Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Sans serif fonts do not have serifs.

Comment 31

Comment Social Media Advocacy email 31

See3

NOVEMBER 12, 2007

See3, for example, helped the American Jewish World Service create its documentary-style videos for YouTube and other Web sites, including the company’s own video portal, DoGooderTV. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

El Salvador 40

El Salvador Story Philanthropy Camera 40

See3

NOVEMBER 12, 2007

See3, for example, helped the American Jewish World Service create its documentary-style videos for YouTube and other Web sites, including the company’s own video portal, DoGooderTV. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

El Salvador 40

El Salvador Story Philanthropy Camera 40

Care2

MARCH 3, 2009

For example, if an organization has rules regarding making public statements, including who can communicate, what that process might entail, what is allowed based on C3/C4 tax status, then, those controls should be exercised in any content published to the Internet. Facebook is another good example of this. Good article, Allyson.

Social Media 31

Social Media Local Advocacy Media 31

Care2

MAY 15, 2009

billion minutes are spent on Facebook each day (worldwide) More than 20 million users update their statuses at least once each day More than 4 million users become fans of Pages each day A couple of examples: GreenPeace didnt have everything they needed to conduct an email campaign so they set up a Myspace profile.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

MARCH 15, 2009

For example, dont just list your website name or even "About Us" - instead use "About Name of Organization Here". March 15, 2009 | Copywriter Steff Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. In fact there are several simple things you can do to improve your sites SEO.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

JUNE 13, 2007

Heres a heck of an example of the type of video nonprofits can use to promote their cause. I learned a tremendous amount about production values from a discussion with the author of the above article [link] June 13, 2007 | Beth Kanter Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Vlog 28

Vlog Video Social Media Resource 28

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. Online charity raffles help, also.see [link] for a local example out of Loudoun County, VA. All rights reserved.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

DECEMBER 4, 2007

This is all just a great example of the way that Web 2.0 -- if you want to call it that -- really does have potential to create rapid change. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Care2.com Use with care! You might help start a non-profit, by accident.

Blogger 28

Blogger Social Media Site Advocacy 28

See3

MARCH 27, 2008

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Daniel Hartman MAR 27, 2008 NTEN Does Web 2.0

NTEN 45

NTEN Web Case Study Stumbleupon 45

Care2

MAY 31, 2007

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

Clearly this indicates the importance of contacting new online subscribers as soon as possible. And what should that contact look like? Or, is it more effective to cut to the chase and make the initial contact a direct fundraising ask? Thanks - Janine June 20, 2007 | Janine Kraus Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Activities Active 28