Can Recurring Giving Save Nonprofits?
Allegiance Group
MARCH 7, 2024
When you consider how much the for-profit world has evolved over the years, nonprofits seem to be moving at a snail’s pace by comparison. By comparison, only about 18–20% of annual donors give again. It can be through a simple transactional email like a receipt, which tends to get an open rate of 80% or higher.
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