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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

But that’s where the comparisons to Ringling Brothers Barnum and Bailey end. The goal was to create shorter assessments of specific content that could be administered over time. The authors use Cirque du Soleil to illustrate this idea. The Cirque audience sits under a striped big top. Clowns, acrobats, and trapeze artists entertain.

Strategy 221
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How to Create a Content Strategy for Your Nonprofit

Media Cause

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

Content 59
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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Online Tracking. Google Analytics and Tracking Modules are two basic elements you need to track online behavior. Analyze Performance.

Analytics 169
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Tools Galore: How To Track What Content Resonates With Your Audiences

Care2

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

Track 65
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

While we may have a hunch, content testing provides answers. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. What Other Content Should You Test?

Rate 134
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Increasing efficiency in grant reporting

Candid

In comparison, project grants are more complicated to report on. We often repurpose content between our annual report and more detailed narrative report to maximize our efforts. If funders do have a specific template, we use its contents to fill out those reports’ forms. Make general operating support grants.

Grant 105