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New Benevity Data Shows Companies Embracing An ‘Impact Mindset’ Are Building Resilience

NonProfit PRO

Benevity released its annual "State of Corporate Purpose" report on the top trends influencing corporate social impact strategies.

Impact 152
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

Library 104
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Why All Companies Must Explore the Role of Ethics in Technology

Cloud 4 Good

For most modern businesses, technology is the engine of transformative change, driving companies toward profit. The savviest companies must learn to understand and embrace the nuances at the intersection between technology and human values as a fundamental building block of their digital transformation. Read it here.

Roles 59
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication. Drift Research Report) Pamper Members Last week, I described the steps involved in adding a chatbot/s to your platforms.

Las Vegas 251
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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The We’re pleased to report that since the program’s launch in 2016, more than 7.7 I suggest incorporating your own company. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association.

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India’s Philanthropy Spending Grows, Development Goals Elusive

The NonProfit Times

The five-year increase in philanthropic giving was spurred by family philanthropy, which jumped by 15%, and retail-generated giving, which grew by 12%, according to India Philanthropy Report 2023 , a study from Boston-based consultancy Bain and Company and Dasra, a strategic philanthropic organization based in Mumbai, India.

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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

We are inspired by the work of our partners and the clients we support as we review this year’s 9 th Employee Engagement and Corporate Social Responsibility industry report , covering data collected from January-December 2020. This was the only group that had an increase for all metrics from the 2019 report.