Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Amy Sample Ward

NOVEMBER 16, 2009

to which New York Times reporter Stephanie Strom tweeted back “No kidding.”. But to many people active in online social action communities, these events had deeper meaning. This is a guest post from Amy Sample Ward, NetSquared’s Global Community Development Manager.&#. To some, these events were unimportant.

Myspace 108

Myspace Causes Philanthropy Offline 108

Amy Sample Ward

FEBRUARY 19, 2011

The first example is Ushahidi – originally designed as a tool for mapping reports of violence in Kenya after the post-election unrest in 2008. Reports of violence and of peace efforts could be placed via the web or mobile phone. It eventually garnered 45,000 users who took advantage of the easy-to-access tool to place reports.

Disaster 206

Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

In order to get a clear and complete picture of what is happening with orchestras and social media around the country, I sent around a survey to 53 orchestra marketing, communications and web managers in October and November, 2009. The full report can already be downloaded here. Tags: Art Sector Arts & Technology. What are the.

Social Media 92

Social Media Survey Media Social 92

NTEN

NOVEMBER 2, 2009

We have a small communications department and data about our constituents that we want to use! Offline activities. As another touch, you can mention the event again when you communicate with them next. Ask folks what they are interested in and use that information to change what you report about. Special constituents.

Texas 80

Texas Personal Online Experiment 80

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

They used "tagging" on Facebook to make people aware of the note. Using a google form, I sent a pre-survey that asked detailed questions about social media experience, communications planning, budget size, and job role. There were only a handful of people who had a formal communications plan with a social media strategy.

Social Media 87

Social Media Game Media Social 87

Amy Sample Ward

APRIL 27, 2009

Sarah Granger: advise nonprofits on using social media for advocating and communicating. NWF - tag mentions in delicious with which programs or projects are mentioned, can share link to that tag on delicious with staff to see their section. Are there ways of catching offline datapoints? what things need to be measured.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. Beth Kanter and Allison Fine, the authors of The Networked Nonprofit that inspired this experiment, wrote an Assessment and Reflection Report on America’s Giving Challenge 2009. Tags: Experimentation Free Agent Fundraising. All are captured here ).

Nashville 97

Nashville Twitter Blogger Contest 97

Amy Sample Ward

MAY 17, 2011

Create context for sign-ups – include options for people to stay informed about a topic from a blog post or an action alert by including a sign up form and a source tag (on the back end) for that topic. Provide options for more – once someone signs up, share more ways they can stay informed and other lists they can join.

email 169

email Marketing Nebraska Omaha 169

Amy Sample Ward

MARCH 5, 2009

we20 wants to inspire people, online, to get together, offline, to talk about ideas to improve our lives and our world. But that doesn’t mean they can’t be spreading their message and mobilizing people into action both on and offline. In this case, we20 started a Facebook group to keep everyone together and communicate with each other.

Network 100

Network Offline Case Study Campaign 100

NTEN

FEBRUARY 17, 2010

Ushahidi was originally designed as a tool for mapping reports of violence in Kenya after the post-election unrest in 2008. Reports of violence and of peace efforts could be placed via the web or mobile phone. It eventually garnered 45,000 users who took advantage of the easy-to-access tool to place reports.

Haiti 82

Haiti Disaster Social Media Media 82

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

My participation included: An interactive presentation on best practices for using social media for external communications. Half-Day Session : Social Media Strategy Game which included small group work for participants to come up with a strategy for both external communications and an internal learning network to share best practices.

Public 94

Public Learning Conference Social 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We have designed and been delivering “ Friending the Finish Line ” with the goals of having organizations create an integrated social media strategy into their overall communications plan and as a way to accelerate the progress of their children’s health care advocacy work and create a peer networked learning community.

Social Media 97

Social Media Training Train Network 97

Forum One

FEBRUARY 2, 2009

Transparent scorecard reporting: After aggregating a "grade" for each policy maker, publish it on the Internet, with all relevant substantiating information. Also use political fundraising reporting tools to learn who donated to particular politicians. Tags: Human Rights Communication Collaboration.

Internet 52

Internet Darfur Strategy United States 52

NTEN

MARCH 19, 2009

Get the report and read it. Well, this report has some pretty telling data. Take a look at this chart from the report: The lower retention rate drags down the lifetime value of online-acquired donors, as per this chart: So, while we're busy chasing down those high-value online donors, they may be costing us more in the long-run.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MAY 21, 2009

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. Media outlets both online and offline. Tagging on social bookmarking sites like delicious, Digg, etc.

Track 41

Track Media Digg Bookmarking 41

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2009

Casey Foundation's " Making Connections " initiative Part of the Making Connections core approach uses (offline) social networks. You can read more in this series of five reports that looks at the definitions, research, power, practices, and insights relating the impact of social networks on family strengthening and community change.

Network 88

Network Impact Louisville Social 88

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. Is his or her name ever retrieved from the online report? Perhaps even a phone call.

Donor 84

Donor Online Mail Social Network 84

NTEN

FEBRUARY 17, 2010

There is little debate that online communication, fundraising, and advocacy have become important parts of the modern nonprofit's fundraising and marketing mix. 39% of consumers reported making an online donation after visiting a charity website. Alan Cooke, Convio. Nonprofits, Donors and Consumers Adopting Online Lifestyle.

Online 74

Online Giving Convio Mobile 74

Amy Sample Ward

JUNE 6, 2011

Who’s changed their organization’s online communications because of it? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. I want to touch on just a few of them. Slacktivism. Who’s heard the term ‘slacktivism’? What is it about?

Build 220

Build Community Technology Action 220

NTEN

NOVEMBER 2, 2009

" Those points are common in the nonprofit sector despite the growing number of studies and reports that show that online fundraising continues to grow — even during the tough economy. There is no time for complacency when it comes to online communications. Tags: E-mail Fundraising.

Convio 76

Convio Mail Newsletter Game 76

NTEN

JUNE 22, 2010

We do this by helping organizations and campaigns we believe in develop smart and effective strategies, hone their messages, mobilize their members, build grassroots support, raise money, and communicate effectively with the media, the public and decision-makers, both online and offline. www.mrss.com.

Metrics 55

Metrics Benchmark Rate Newsletter 55

NTEN

AUGUST 31, 2010

This resulted in us creating a “sneaker-net” approach to providing basic asynchronous ICT services to rural villages: a complete offline Wikipedia that fit on a CD-ROM, and severely restricted bandwidth throttling to allow community radios to access the Internet (via prepaid RBGAN) for $2-3 a day. . Voice remains the killer app.

Mobile 62

Mobile North America Mali Cameroon 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Trust me — I know them well because I used to be one.” Giller, a journalist, established the Seattle-based nonprofit as a destination news web site for environmental news, reports and opinion with a wry sense of humor. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Amy Sample Ward

APRIL 22, 2009

Use the tool for what it is: a communications platform. Target your communications, leverage mashups and applications that help you deliver information, updates and calls to action that are important to your work and your network, and then move those supporters into the movement taking place above Twitter. It’s not going to work.

Green 102

Green Mashup Aggregator Org 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2009

I asked if I could live tweet to bring others into the conversation which I did using the tag #packfound. . With the entire network engaged, the leaders worked together to create a report to document the lessons they were learning from implementing leadership programs for reproductive health, through a new wiki.

Collaboration 93

Collaboration Learning Exercise Online 93

Care2

MAY 22, 2009

While paid advertising is a very effective way to increase your list of supporters and help brand your organization to target audiences, earned media is another key tactic to deploy in your overall online communications strategy. As you begin to build your relationships, it’s also important that you be strategic in your communications.

Track 41

Track Social Media Media Advocacy 41

Zen and the Art of Nonprofit Technology

JANUARY 14, 2009

Data from the CRM is manually reported and put up on the CMS. Tagged as: CMS , CRM , nptech , opensource { 4 trackbacks } What we’re reading, week of 1/12 « i On Nonprofits 01.15.09 Integrating online and offline communications. There are four strategies that can be used for this integration: Manual.

Integration 100

Integration API Drupal Open Source 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. They work in collaboration with the communications team. Tags: movement building. Says Tom, "We don't talk about Facebook or Twitter.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2007

The nptech tag stream (plus other sources) has been imported, so you can comment and vote on tagged items. If you are interested in community plumbing, here's rough diagram , although it might have changed since a few days ago. applications have changed the rules of online community. Check out NOSI 's plans for NTC.

Summary 50

Summary Wiki Flickr NTC 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2009

Community Funded Reporting : The news industry is dying but in its wake are new business models to support investigative journalism. One of these is "community funded reporting" which is being pioneered by Spot.us How do you balance online action with offline engagement? Tags: sxsw. Let's discuss: join us!

Comment 95

Comment Social Media Jordan Cancer 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2009

Organizational reporting. Communications flows. Basically, connections can describe anything you want to gather data about to make decisions to improve your network or reach your goals. I tweeted this and Vladis Krebs had a great answer : The network is the "structure" upon which the community dances and self-organizes.

Analysis 95

Analysis Social Network America Network 95

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Firstly, know what you want to get out of your campaign or communications online.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Reports of the Death of Social Networking for Nonprofits Are Not True! Social Fundraising: Leveraging On and Offline Connections. Microblogging Reports Worth Your Attention. What Happens When You Treat Social Media Like Communications Media? Tags: socialmediametrics. The Cute Dog Theory. Harry: A Green Geek.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2007

In Michael Gilbert's Top Ten Reports of the Year (2006) list, there is a pointer to the Roadmap for Open ICT Ecosystems. She notes, "It doesn't specifically talk about open content, but discusses online and offline content income models in depth, with numbers." Someone tagged the NGO-in-a-Box with nptech just today.

Netsquared 50

Netsquared Nptech Summary Project 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2009

Community Funded Reporting : The news industry is dying but in its wake are new business models to support investigative journalism. One of these is "community funded reporting" which is being pioneered by Spot.us How do you balance online action with offline engagement? Tags: sxsw. Let's discuss: join us!

Social Media 79

Social Media Cancer Jordan Kiva 79

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

" I wonder what advice or what you need to communicate so you don't encounter resistance to experimentation. The report out was amazing. After each group reported out, I asked some high level questions and gave some observations. Some strategies for offline/online engagement were discussed. Tags as a metric.

Reflection 50

Reflection Slides Metrics PowerPoint 50