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10 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research 216
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How Collaborating With Influencers Can Further Your Organization’s Mission

sgEngage

Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. Believe it or not, your organization already has access to potential influencers who can help support your mission and further your cause. Discover the Influencers in Your Industry. Industry experts.

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Empowering Community Voices: The Strategic Advantage of Nonprofit Advisory Committees

Blue Avocado

As a nonprofit leader, you likely want to do your best to ensure that the voices and experiences of the communities you serve are represented in your work. Instead, they serve as partners in your work, representing the community you serve and even boosting the productivity of your workforce.

Voice 90
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Nonprofit Strategic Communication: Internal Branding and Messaging

Bloomerang

But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. . Before you communicate with an audience, get together with your board and staff and get your stuff straight. Before mass nonprofit strategic communication communication, get….

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Cultivating Community Growth: The Synergy Of CRM And Fundraising In Nonprofit Organizations

Bloomerang

It can be helpful to think of these tools not as separate elements but as complementary forces in your mission to engage, nurture, and expand your community of supporters. A nonprofit CRM tracks donors, manages email and communication history, and provides comprehensive reporting.

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How Nonprofits Can Use Clubhouse to Build Community & Deepen Engagement

Saleforce Nonprofit

By: Devi Thomas, VP of Marketing Communications at Salesforce.org and Amy Goddard, Manager of Marketing Communications at Salesforce.org. Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. The potential here goes beyond the average marketing or communication channel.

Community 106
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10 Strategies for Segmenting Donors for Communication

Greater Giving

A strong donor segmentation is much more than just breaking up your donor list into the basic demographic groups that define your community by age, location, or gender. Preferential segmentation provides information on how best to deliver the communication. What is Donor Segmentation? Donor Segmentation Strategies.