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Membership Retention Rate: How Associations Can Retain More Members

Neon CRM

Membership retention rates for nonprofits vary widely. If you want to improve your membership retention rates, you need to nurture and build your member relationships consistently. What’s Affecting Your Membership Retention Rate? Your membership retention rate is the percentage of people who renew their memberships each year.

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UNICEF Shares 4 Ways to Reverse COVID-19’s Impact on Children

Saleforce Nonprofit

Today is UNICEF’s birthday, marking 75 years of delivering critical services and creating safer and healthier environments for children and families around the world. Over the past 75 years, UNICEF has made great strides toward helping all children realize their right to health, education, and protection. Photo credit: UNICEF.

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Why omni-channel fundraising works at year-end

EveryAction

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue. Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. You’ve heard this one a million times about social media, too!)

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Why It’s Time to Rename our Sector from Nonprofit to For-Impact

Saleforce Nonprofit

We live in a time when many social and environmental crises beg us to rethink not just what we call ourselves, but more importantly, how we get the good work done. Jude Children’s Research Hospital, has helped St. First is the perceived constraint in financial and time capacity, and the second is the internal culture.

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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% That reason … crowded inboxes. 4) Deadline Alert.

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How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria

Beth's Blog: How Nonprofits Can Use Social Media

Save the Children’s Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children. There’s enough children impacted by the crisis in Syria to fill every professional baseball and professional football stadium in the US.

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