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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. You can read all about it here.

Lesson 292
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Top 5 Ways Text Messaging Will Retain Donors in 2023

NonProfit PRO

While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.

Retention 258
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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

Mail 63
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What Apple’s privacy changes mean for email open rates

M+R

The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails. A quick reminder: email opens are tracked by tiny image pixels embedded in the content. When a user downloads that image, we know they’ve opened the email. .

Rate 122
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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

Channel 72
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Meet The Speaker: Multi-Channel Fundraising with Abby Jarvis

Achieve

Crafting a successful multi-channel fundraising campaign doesn’t have to feel overwhelming! I’m pretty sure my first-ever volunteer experience was helping organize the store before it opened for business. What is your biggest tip for deciding on the right marketing channels? Abby Jarvis, Nonprofit Education Manager at.

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