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Spring cleaning: How to do a social media audit

Candid

Spring is the time when we throw open the windows and clean up the debris of the winter. It’s also the perfect time to do a social media audit for your nonprofit organization. Rather, an audit is a checkup on whether your social media profiles are accurate, consistent, and secure.

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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. Get organized : a content calendar can help you create a more consistent social presence.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our current day and age. According to Pew Research Center, 72% of the American public uses some type of social media. METTWINNING. Playing dress up isn’t just for kids anymore. Art Fund “See Everything”.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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