Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. And remember that these stories aren’t yours to tell; each subject of every story owns that story.

Communication 299

Communication Fundraising Test Hints 299

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

.orgSource

APRIL 1, 2024

Promote data sharing across the organization, and reward people for effectively using new analytic tools. Be an open-minded reader. Involve the marketing team in strategic decision-making. Encourage them to help break down silos by showing all employees how to become better brand ambassadors. Break out of the association bubble.

Trend 221

Trend Influence Taxonomy Associations 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

If you want a good overview of the Sharing Economy from a nonprofit perspective, read these two posts from TechSoup, Why Nonprofits Are Needed in the Share Economy and Nonprofits Imagine A Better Sharing Economy. I think of GivingTuesday as a great example of a sharing economy fundraiser. 1: Relationships Matter.

Share 126

Share Fundraising San Francisco Storytelling 126

Media Cause

FEBRUARY 16, 2024

Below, a few of our agency’s top experts share their take. Push Your Creative Boundaries —AMY SMALL, VP OF CREATIVE During a crisis or tough economic times, when so many organizations are vying for share of heart and share of wallet, creativity is one of the most effective ways to set yourself apart.

Benefit 64

Benefit Marketing Change Time 64

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Guide Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. Then share them with your organization’s leadership. Share what you’ve learned.

Social Media 119

Social Media Channel Difference Media 119

Nimble AMS

MARCH 3, 2024

Be sure to share your EDI initiatives on your website, within your online community, and across social media channels. Highlight how your association promotes EDI by sharing videos, member testimonials, photos, and more. Here’s how to match your EDI efforts to your hiring practices: Write an inclusive job description.

History 120

History United States Celebrate Guidelines 120

Media Cause

NOVEMBER 3, 2023

To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Keep conversations about a project to the main channels of your workplace communication system (Slack/Teams/etc.) and/or tagging them in comments in your project management tool or shared document.

Project 105

Project Communication Management Doc 105

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Let’s start by identifying the best channels and tools to maximize your campaigns.

Analytics 169

Analytics Marketing Taxonomy Module 169

Allegiance Group

APRIL 15, 2024

Create audience personas based on shared characteristics such as age, interests, and communication preferences. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Evaluate past fundraising and acquisition campaigns.

Fund 52

Fund Donor Strategy Search 52

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Show a person or group of people impacted by your organization, such as a beneficiary or donor, to share their connection to your cause.

Video 105

Video Support Tips Audio 105

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds. Understand Your Audience.

Tips 342

Tips Fundraising Management Cancer 342

Bloomerang

MAY 26, 2021

For example: Do they share a passion for a specific cause, religious affiliation, or prefer local vs. international causes? Do your current donors and prospective donors share commonalities? This is the step where you determine which channel you will use to acquire donors. What attributes do those people have? Tip #3: Plus One.

Program 116

Program Donor Tips Channel 116

Achieve

DECEMBER 8, 2023

To cultivate alumni donors, you’ll need to stay in contact with graduates so your program remains top of mind and provide opportunities for them to give that they’ll be receptive to. Leverage Multiple Communication Channels One key data point to track in your database is your alumni’s preferred communication channels.

Arts 52

Arts Create Fundraising Tips 52

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large.

Associations 320

Associations Product Virtual Survey 320

Candid

APRIL 4, 2023

To find decision makers—or those close in proximity to them—keep your eyes peeled for the following titles: Grant manager Development manager Development officer Development coordinator Grant reviewer Grant administrator Grant coordinator Keep in mind that this is not an exhaustive list, and titles may contain a combination of these words.

Relationship 119

Relationship Build Tips Practice 119

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Some segments may share similar qualities while others may require a much more personalized approach. Share their why. Uplift Voices in Your Community. Keep it Short and Sweet.

email 116

email Marketing Strategy Tips 116

sgEngage

SEPTEMBER 11, 2023

You can share pertinent information about your organization, what the tournament is raising money for, the event’s schedule, and more, plus collect registrations and donations and sell sponsorships. Leverage digital channels. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns.

Charity 76

Charity Create Sponsor Sample 76

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. It’s more important than ever to share your mission in a way that is real, relevant, and sensitive to what’s going on within your organization’s environment and the impact of your work.

Communication 59

Communication Support Calendar Advocacy 59

sgEngage

JULY 18, 2023

By liking, commenting, reposting, or sharing, you and your followers can keep a conversation going across your networks. Event updates: Whether it’s a conference or virtual concert, set up a hashtag and share it with your attendees. With that in mind, don’t be afraid to ask your followers if they’re ready to take the leap to Threads.

Hype 71

Hype Fundraising Social Media Platform 71

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2011

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic?

Facilitation 98

Facilitation Channel Social Media Global 98

EveryAction

JULY 3, 2023

When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing. Create more touchpoints to reach new donors, like social shares. Plus, the data hygiene benefits of software integrations can’t be overstated.

Virtual 190

Virtual Site Support Fundraising 190

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. It’s a channel that functions as part of your larger digital strategy. Whether they’re reading an email, watching a video, or scrolling through Facebook, your donors are having one conversation with you on all your channels. Wondering how to connect with lapsed donors?

email 91

email Campaign Ideas Tips 91

DNL OmniMedia

JANUARY 17, 2024

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Opting for interactive content.

Game 52

Game Marketing Change Tips 52

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 94

Retention Communication Donor Strategy 94

OneCause

JUNE 15, 2023

Each participant has their own fundraising microsite for competitive giving, gamification, and social sharing. As you build your campaigns — whether you’re planning a charity hockey game or an online give-a-thon — keep in mind: Is the registration process a seamless experience? What channels are you using to connect with your audience?

Campaign 52

Campaign Giving Fundraising Social Network 52

Candid

MARCH 28, 2023

While we have several channels for gathering customer feedback, UX research is unique since it is about partnering with our current and prospective users to help us understand and adjust to their needs and motivations during the product development process.

Profile 98

Profile Product Research Exercise 98

Bloomerang

JULY 26, 2021

Is it easy to share your website and other links via social media or email? . Post content that encourages people to share and engage, directing your audience back to your website whenever possible to generate more traffic. Interactivity significantly increases shares and conversions. If not, how can you appear more trustworthy?

Strategy 142

Strategy Online Fundraising Plugin 142

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 82

Donor Social Media Websites Content 82

Care2

JUNE 23, 2012

Photos Were the Most Liked and Shared. BTW I think email is still one of the most effective online channels and if you are looking to grow your email list, definitely check out Care2.). While text updates were commented on the most, they were one of the least Shared posts on Facebook. Links were the least Shared.

Comment 77

Comment Studies Facebook Share 77

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. First of all, not all traffic sources are equal.

Donor 294

Donor Track Campaign Facebook 294

The Modern Nonprofit

APRIL 18, 2023

Share stories of the individuals or communities your organization has helped and how their lives have been transformed through the support of donors. Highlight impact and outcomes Show off the amazing results of your organization’s hard work by sharing all the fantastic achievements, milestones, and victories!

Guide 52

Guide Donor Fundraising Social Media 52

Neon CRM

JANUARY 25, 2024

A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox. In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

OneCause

MARCH 14, 2023

With this in mind, how should your nonprofit go about effectively marketing your next fundraiser? Targeted information about the event should continue to be released up until several days before the event to remain top of mind with potential guests as well as those already confirmed. What marketing channels should we use?

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Candid

OCTOBER 12, 2022

Start brainstorming ideas for goals you want to achieve, while keeping in mind the mission of your nonprofit. Since you have developed all your content (refer to step #3), you can easily share this with the ambassadors. Tip: Make it as easy as possible for influencers to share by sending them pre-written content and graphics. .

Campaign 98

Campaign Social Media Influence Content 98

Bloomerang

MAY 30, 2023

When nonprofits shift their focus to serving rather than soliciting their donor base, it becomes easier to attract like-minded supporters and build lasting relationships. The kind of information you decide to share can also help determine what format (for example, eBook, Quiz, or online course) makes the most sense for your situation.

Content 91

Content Donor eBook Relationship 91