Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

MAY 8, 2020

As we grow older, storytelling is the means by which we engage with our friends and family to create shared understanding, and eventually with our employers and workmates to establish alignment around a mission. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Storytelling Framework.

Storytelling 295

Storytelling Digital Channel Profile 295

Allegiance Group

APRIL 15, 2024

Create audience personas based on shared characteristics such as age, interests, and communication preferences. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Let’s start by identifying the best channels and tools to maximize your campaigns.

Analytics 169

Analytics Marketing Taxonomy Module 169

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Show a person or group of people impacted by your organization, such as a beneficiary or donor, to share their connection to your cause.

Video 105

Video Support Tips Audio 105

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

If you want a good overview of the Sharing Economy from a nonprofit perspective, read these two posts from TechSoup, Why Nonprofits Are Needed in the Share Economy and Nonprofits Imagine A Better Sharing Economy. I think of GivingTuesday as a great example of a sharing economy fundraiser. 1: Relationships Matter.

Share 126

Share Fundraising San Francisco Storytelling 126

sgEngage

JULY 18, 2023

With all the hype growing around this new social media platform, you’re probably asking how it might be useful in your fundraising strategy and whether you should jump on the bandwagon. Threads is a social media platform where users can post their thoughts, opinions, and reactions in 500 words or less. Sound familiar?

Hype 71

Hype Fundraising Social Media Platform 71

Achieve

DECEMBER 8, 2023

To cultivate alumni donors, you’ll need to stay in contact with graduates so your program remains top of mind and provide opportunities for them to give that they’ll be receptive to. However, the most important platform you need is an alumni database. Social media. Email marketing.

Arts 52

Arts Create Fundraising Tips 52

Media Cause

FEBRUARY 16, 2024

Below, a few of our agency’s top experts share their take. Push Your Creative Boundaries —AMY SMALL, VP OF CREATIVE During a crisis or tough economic times, when so many organizations are vying for share of heart and share of wallet, creativity is one of the most effective ways to set yourself apart.

Benefit 64

Benefit Marketing Change Time 64

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Let’s take Salesforce, for example.

Software 86

Software Free Tools Adobe 86

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

EveryAction

JULY 3, 2023

Integrations allow data to flow freely from one platform to another, making it easier to generate the performance insights you need to make strategic improvements over time. The tools that you use to engage supporters online should integrate with your website and, ideally, your database or constituent relationship management (CRM) platform.

Virtual 190

Virtual Site Support Fundraising 190

Association TV

NOVEMBER 30, 2021

The big social media platforms also have their own policies to keep creators honest. But you can also pay a popular woodworking YouTube channel or magazine to publish your content, putting your association and members in front of a whole new category of potential recruits. Balance is key.

Sponsor 276

Sponsor Content Associations Audience 276

Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. 3) Promote the event intentionally and across all digital channels. Leaderboards can also be shared and posted online during and after the event to engage even more supporters.

Practice 246

Practice Tips Fundraising Sponsor 246

OneCause

JUNE 15, 2023

Each participant has their own fundraising microsite for competitive giving, gamification, and social sharing. With a strong P2P fundraising platform in place and a successful campaign marketing strategy , your P2P end-of-year campaign can be a success. What channels are you using to connect with your audience?

Campaign 52

Campaign Giving Fundraising Social Network 52

DNL OmniMedia

JANUARY 17, 2024

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Create social media posts based on your existing platforms.

Game 52

Game Marketing Change Tips 52

The NonProfit Times

MAY 6, 2024

Take your own journey further through private reflection and public sharing, acknowledgement of failures without shame, and discussing openly how you are solving for challenges. Your show of support for innovation will encourage experimentation and sharing of ideas that otherwise may not see the light of day. McKinsey & Company.

Structure 105

Structure Exercise Challenge Skills 105

Bloomerang

JULY 26, 2021

Because of its pivotal role in communicating your vision, mission, and values, your website should be well designed, informative, useful, and fully integrated with your online fundraising and CRM platforms whenever possible. . Is it easy to share your website and other links via social media or email? . Social media should be social.

Strategy 142

Strategy Online Fundraising Plugin 142

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Most ad platforms (Facebook and Google) will let you set them up automatically on your links. UTMs can be used in ads, emails, and anywhere you’re sharing a link. We’ll get to that next.

Donor 285

Donor Track Campaign Facebook 285

sgEngage

SEPTEMBER 11, 2023

You can share pertinent information about your organization, what the tournament is raising money for, the event’s schedule, and more, plus collect registrations and donations and sell sponsorships. Leverage digital channels. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns.

Charity 76

Charity Create Sponsor Sample 76

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. The need for data visualization in the association industry was a key driver for the creation of our Acumen data analytics platform. Keep your audience in mind as you create content. Let’s use course registration as an example.

Taxonomy 169

Taxonomy Content Data Strategy 169

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization. What platforms are they active on? Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Media Cause

OCTOBER 11, 2023

Any social media platform can help you achieve these goals. Features of TikTok for Good As mentioned above, TikTok gives nonprofits three ways to raise awareness and funding through its platform. Keep in mind that this feature is currently in beta testing, so it may still be a little buggy.

Marketing 59

Marketing Fundraising Social Media Video 59

Neon CRM

JANUARY 25, 2024

A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox. In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

Neon CRM

NOVEMBER 30, 2023

Ethical storytelling for nonprofits produces stories that not only help nonprofits share their work and inspire donors but also honor the dignity of those the story is about. Ethical Storytelling for Nonprofits We’ll cover how to craft engaging stories and where to share them, but let’s start with Storytelling Ethics 101.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Achieve

DECEMBER 8, 2022

a multi-channel approach to fundraising. is best, you should use all of your communication channels to cultivate relationships with donors. . Incentivize engagement by hosting a giveaway or other fun contest just for new followers on your platform of choice. Ask your followers to share the post for an even wider reach.

Social Media 52

Social Media Relationship Donor Media 52

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! I’m sure you’re using at least one of these social media channels. Whether you’re personally into them or not, social media platforms offer opportunities for connection that go far beyond your database contact list.

Donor 82

Donor Social Media Websites Content 82

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Build authentic relationships. Establish clear collaboration guidelines.

Marketing 52

Marketing Tips Influence Nonprofit 52

Bloomerang

MAY 30, 2023

When nonprofits shift their focus to serving rather than soliciting their donor base, it becomes easier to attract like-minded supporters and build lasting relationships. The kind of information you decide to share can also help determine what format (for example, eBook, Quiz, or online course) makes the most sense for your situation.

Content 92

Content Donor eBook Relationship 92

Media Cause

JUNE 30, 2022

Clicking into the ads manager platform, things start to get fuzzy. I recommend this process for all channels except Search. i.e. client, KPI/goal, channel, vendor. If you can, using a shared document like Google Sheets can be more beneficial than Excel. Was this ad supposed to drive leads or site traffic?

Report 52

Report Build Media Channel 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Collaborative efforts can lead to innovative solutions and improved fundraising results.

Action 75

Action Report Practice Fundraising 75

Nimble AMS

NOVEMBER 27, 2022

The more you thank your donors, the more you’ll keep your fundraising campaigns top of mind. Did you know that your online community can become a valuable platform for donor stewardship? Create a dedicated page or channel to shout out donors and thank them for contributing to your ongoing campaigns. Vocalize donor impact.

Associations 125

Associations Donor Gift Tips 125

NonProfit Hub

FEBRUARY 4, 2021

Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. Define Communication Platforms. The next step is the choice of a platform, taking into account your marketing goals. Finding the right social media platform will allow you to create content that hits the mark.

Marketing 88

Marketing Create Nonprofit Platform 88

AccelEvents

OCTOBER 28, 2020

If you want to attract an in-person audience, however small, you will need to offer peace of mind by communicating the efforts that your event is taking to keep people safe and minimize the spread of the coronavirus. . If your event is using a GBAC Star Accredited facility, share that information as well. .

Marketing 94

Marketing Registration Virtual Audience 94

Achieve

JUNE 21, 2023

You might create some common talking points about your organization and event for folks to share when they make an introduction, before presenting a formal invitation to become a sponsor. Keep this in mind: the most fruitful sponsorships are those that are a partnership between your nonprofit and businesses. Use social media.

Nebraska 52

Nebraska Fundraising Sponsor Channel 52

Nonprofit Tech for Good

APRIL 12, 2019

What creates more awareness and connects you to people who share your mission is expert content. Share expertise on your website and on other websites or blogs to raise your rankings. Create videos on your expert content and upload these to your YouTube channel. Your organization is an expert in your field. Use more video.

St. Louis 247

St. Louis Headline Search Google 247