EveryAction

JULY 3, 2023

When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing. There’s a ton of competition for your donors’ attention online, especially during the year-end season. Ensure your site is easy to maintain.

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Virtual Site Support Fundraising 190

Nonprofits Source

MAY 8, 2024

Younger donors often engage more with social media and interactive platforms, whereas older donors might favor traditional channels like newsletters and emails. With this in mind, you could include stories in your auction marketing materials that illustrate how your programs have helped kids learn to read. Share past auction results.

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Storytelling Marketing Create Tips 52

M+R

DECEMBER 1, 2022

Keep in mind that Twitter’s increasing staff shortages could cause this to take anywhere from 24 hours to several days. As we mentioned in our previous blog post, this may be a good time to devote more attention to community management and social listening. Short-term actions. Download your account data. What is your audience saying?

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Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. It’s more important than ever to share your mission in a way that is real, relevant, and sensitive to what’s going on within your organization’s environment and the impact of your work.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

If you want a good overview of the Sharing Economy from a nonprofit perspective, read these two posts from TechSoup, Why Nonprofits Are Needed in the Share Economy and Nonprofits Imagine A Better Sharing Economy. I think of GivingTuesday as a great example of a sharing economy fundraiser. 1: Relationships Matter.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. It’s a channel that functions as part of your larger digital strategy. The campaign is about more than sending emails; it’s happening across all your channels.

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email Campaign Ideas Tips 91

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Let’s start by identifying the best channels and tools to maximize your campaigns.

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Media Cause

NOVEMBER 3, 2023

To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Keep conversations about a project to the main channels of your workplace communication system (Slack/Teams/etc.) and/or tagging them in comments in your project management tool or shared document.

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Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence.

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Bloomerang

MAY 30, 2023

While these investments may work, organizations quickly realize the time and attention needed is unsustainable and engagement is less than desired. When nonprofits shift their focus to serving rather than soliciting their donor base, it becomes easier to attract like-minded supporters and build lasting relationships.

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Content Donor eBook Relationship 92

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Share photos and videos of the animals in your care and use relevant hashtags to expand your reach. Tell the story of those impacted by your organization. Problem solve.

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Marketing Tips Influence Nonprofit 52

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. How to Level It Up Don’t just post twice a week and hope for the best.

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Donor Social Media Websites Content 82

Nonprofit Tech for Good

APRIL 12, 2019

What creates more awareness and connects you to people who share your mission is expert content. Share expertise on your website and on other websites or blogs to raise your rankings. Create videos on your expert content and upload these to your YouTube channel. 5) SEO can help you get local attention. Use more video.

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DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar. Let’s get started.

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Storytelling Digital Marketing Guide 98

Nonprofits Source

MAY 6, 2024

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. As we review these techniques, keep your nonprofit’s current recruitment approach in mind and consider how these strategies can help achieve your recruiting goals.

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email Tools Strategy Application 52

Bloomerang

DECEMBER 2, 2022

As with many things in life, there is no one right way to capture folks’ attention. The message you call emotional might be your best bet for a more targeted mailing that speaks to those who share the values the successful campaign will allow to come to fruition. It also channels fear of missing out (FOMO).

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America Charity Mail Channel 91

Neon CRM

JUNE 7, 2023

Email is one of the most popular fundraising channels: 48% of donors prefer to receive updates and appeals in their inboxes, and email beats out social media, phone calls, and other digital channels in terms of fundraising performance. But each tactic is rooted in a single overarching strategy: Writing with your donors in your mind.

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M+R

DECEMBER 23, 2021

As always with this series, the hope is that communications professionals will keep the lessons of how coverage of the issue of voting rights shifted in 2020 in mind when charting a course for the future, especially as 2022 midterms fast approach. Community stories trickled up to national attention. In our minds, that’s a good thing.

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Media Voice Teen Celebrate 88

Nonprofits Source

MAY 6, 2024

Broad personalization is done through segmentation, or sorting donors into discrete groups based on shared characteristics so that you can better target your messages and asks. One of the most effective (and passive) ways to demonstrate appreciation is by not taking your donors’ attention for granted.

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Foundation Data Donor Strategy 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Collaborate with peers : Engage with other fundraisers and organizations to share insights and best practices.

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Action Report Practice Fundraising 75

Get Fully Funded

AUGUST 14, 2023

So, give this effort the time and attention it deserves! You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Updates: Throughout the duration of your online campaign, share inspirational posts or emails to update your followers on how much you have raised.

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Campaign Online Fundraising Social Media 98

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. And beyond that, you can expand your reach to find even more like-minded people who would resonate with your mission and be interested in supporting your organization. Determine what channels to use. Set SMART goals.

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Social Media Strategy Media Donor 52

Neon CRM

NOVEMBER 15, 2023

As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Every piece of direct mail that converts donors has to not only capture their attention but also move them to take the next step and give. When your direct mail materials align with your nonprofit’s brand, people know to pay attention.

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Mail Campaign Donor Tips 52

M+R

SEPTEMBER 30, 2021

As part of our 2021 Mediamarks Labs series , we’re taking a close look at the trends in last year’s coverage of food insecurity, with the hope that communications professionals will keep the lessons of how coverage of this issue shifted in 2020 in mind when charting a course for the future.

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Media United States New York City Hunger 104

Nonprofit Tech for Good

DECEMBER 6, 2019

3) Promote the event intentionally and across all digital channels. You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

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Practice Tips Fundraising Sponsor 246

Media Cause

OCTOBER 11, 2023

Keep in mind that this feature is currently in beta testing, so it may still be a little buggy. Create Short Videos Although TikTok allows longer videos (of up to 10 minutes), bite-size videos are usually better at grabbing and keeping viewers’ attention. You can use these short videos as an elevator pitch for your nonprofit.

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Marketing Fundraising Social Media Video 59

Bloomerang

JULY 26, 2021

Is it easy to share your website and other links via social media or email? . You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Interactivity significantly increases shares and conversions. If not, how can you appear more trustworthy?

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Strategy Online Fundraising Plugin 142

sgEngage

OCTOBER 17, 2023

For insights into what will make your organization standout and ring above the buzz, we’ve connected with members of our Blackbaud Champions community who shared tried and true practices that will maximize the success of your year-end fundraising campaigns. You should include these elements when sharing your success story.

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Nonprofits Source

JUNE 22, 2023

Promote noncash giving options across marketing channels. These include: Stocks: Donors can transfer ownership of stock shares to nonprofits. Promote noncash giving options across marketing channels. Provide basic information about the asset donation process. Explain and highlight the tax benefits.

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Marketing Donor Tips Giving 52

Neon CRM

JUNE 23, 2023

Get your donors excited about GivingTuesday by organizing volunteer events, asking for in-kind donations, or inviting supporters to share your messaging. GivingTuesday Gets Social Media Attention In 2022, GivingTuesday trended #1 on Twitter. By offering many ways to get involved with your work, you’ll see better results overall.

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Statistics Fundraising United States Global 98

Neon CRM

SEPTEMBER 20, 2023

Put those assumptions out of your mind and pick up these principles instead. Focus on Specific Campaign Goals Gone are the days a nonprofit might fundraise hard and fast without a goal in mind. Give Data the Attention It Deserves How do last year’s operating costs inform this year’s annual appeal goals? Setting S.M.A.R.T.

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Tips Hunger Campaign Mail 98

Nonprofits Source

JUNE 29, 2023

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

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Marketing Tips Channel Audience 52

Nonprofits Source

FEBRUARY 22, 2024

Keep that in mind as well as you continue to build your site. If you have low web traffic, then you may need to consider optimizing your site for search engines or promoting it more actively through your other communication channels. Establish the content you’ll create. Incorporate your branding throughout your WordPress site.

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WordPress Content Strategy Create 52

Achieve

AUGUST 18, 2023

You’ve probably heard that creating a multi-channel marketing strategy tends to be more effective than focusing on just one communication method. By sharing your catalog in advance, supporters can get a sneak peek at the items you’re offering and start to decide which ones they want to bid on. Let’s get started! An event agenda.

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Marketing Ideas Sponsor North America 52

Media Cause

JANUARY 10, 2023

Create attention-grabbing designs. With that in mind, let’s start by exploring how to assess that audience. . Considering marketing channels. Determine what marketing channels your supporters frequent and how friendly those channels are for marketing merchandise. Create attention-grabbing designs.

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Product Marketing Nonprofit Audience 52

CauseVox

AUGUST 10, 2021

But, one of the things that has the biggest potential to drive more ticket sales right off the bat is having an amazing fundraising event invitation that captures your audience’s attention. Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach.

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Examples Create Fundraising Cancer 97

Nonprofit Tech for Good

NOVEMBER 7, 2020

Now more than ever, nonprofits need to share stories of how they’re making the world better. Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. Share your best stories—but go beyond just posting them on one platform.

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