Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. We'll examine what can and can't be quantified as well as various metrics and analytics tools. Good feedback and sharing on the back channel using custom tag #ntcmap.

Metrics 50

Metrics Map Social Media Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. My presentation use s*x metaphors to explain some of the points.

ROI 78

ROI Social Media Metrics Conference 78

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. For example, don’t worry too much about the number of Twitter followers you have if this metric doesn’t lead to an increase in fundraising revenue. . Number two is revenue.

Analytics 107

Analytics Digital Tools Measure 107

Allegiance Group

FEBRUARY 27, 2024

Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. This enables you to map the entire journey to the form so you can see where people are falling off. How far along in the funnel do donors get from these different channels or sources?

Analytics 52

Analytics Google Fundraising Track 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofits Source

OCTOBER 25, 2023

With personalized information about your donors, you can send out messages that will appeal to different groups across your marketing channels. Your CRM should track metrics like email views, clicks, and conversions to help you analyze your campaign’s performance. Make your ask in the way they want to be approached. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Prioritizes outcomes—views customer satisfaction as the significant metric of success. The ability to accurately develop personas and create their journey maps. Seeks solutions—products and services are designed to solve members’ challenges.

Game 44

Game Experiment Marketing Gartner 44

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Forum One

AUGUST 16, 2023

Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Data that helps you make a decision, refine your strategy, or optimize a channel. Often, this is a high-level report, focused on strategic, organization-wide metrics of success.

Story 60

Story Report Data Blended 60

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). As seen with the importance of creating a marketing strategy, mapping out a content strategy allows you to identify what’s working and what needs further attention down the road. . Gather past content from a specified time period and channel. Identify your distribution channels.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. They created a concept map of the different themes that emerged.

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Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

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Digital Marketing Guide Chapter 111

Forum One

FEBRUARY 28, 2023

Tools and channels that house data often do not make it easy to navigate. Step 3: Map your stack This is the part where we get to the real nuts and bolts of how to get all the data you need working together for you when you need it and in the format you need it in.

Data 64

Data Analysis Map Accessibility 64

Whole Whale

SEPTEMBER 8, 2023

Focus on optimizing donation channels for mobile. The metrics showed the ads were not effectively driving growth. Track donation source data to optimize outreach channels. Use surveys and donor journey mapping to understand how people engage initially and over time. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . Map Out Event Marketing Goals and Event Plan. Collect insightful session metrics so that you know what went down. Perform powerful lead generation . Growth acceleration. Promote an offering, sale, or newsworthy item.

Marketing 119

Marketing Strategy Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 5, 2009

I learned a lot about the network approaches and was particularly interested learning a bit more about social network analysis and mapping processes. I'd like to be able to add a set of "metrics" cards, and possibly experiment cards. During the session, I live tweeted the notes using the hashtag #packnet.

Social Media 65

Social Media Map Foundation Network 65

AccelEvents

SEPTEMBER 1, 2021

Your event marketing budget will be distinct from your event budget, and you’ll want to map out how much you can spend for each. . If you use analytics tools like Google Analytics or the performance metrics that came from your last event, then you can pick the more effective marketing avenues and reach your audience better. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

Amy Sample Ward

FEBRUARY 1, 2011

Official Google Blog: Explore museums and great works of art in the Google Art Project – Take yourself on an art tour using Google Maps! "One Popularity and relevance are the most common metrics through which to filter that content – but are they the best?

Web 120

Web Broadcast Arts Bookmarking 120

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

To see Mailana live map Marshall Kirkpatrick wrote a piece called " The Inner Circles of 10 Geek Heros " using a tool developer Pete Warden's service Mailana. What's interesting to me is looking at my map and identifying sub-communities or spokes and hubs. to learn more about the methodology) of your twitter friends with search.

Twitter 91

Twitter Network Tools Map 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. CTA matched to the right channel or combination of channels.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. Learning and Metrics. Ashley is definitely a curator of metrics.

Social Media 97

Social Media Training Train Network 97

Care2

JUNE 4, 2012

Earlier this spring, NTEN surveyed readers of the NTEN:Change Journal (a quarterly journal for nonprofit leaders) to find out how they were using their various communications channels (like their website, Twitter and Facebook profiles, as well as direct email).

Content 65

Content Marketing Journal Broadcast 65

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Nonprofits Source

SEPTEMBER 27, 2023

Then, use your other channels of communication to point back to your website. You can also highlight metrics provided by the nonprofits your efforts supported. Leverage Google Ads to make sure anyone who searches for your company finds information about your charitable giving, driving more traffic to those landing pages.

Community 52

Community Giving Companies Gift 52

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Google’s Mapping tools include: Google Earth. Google Maps & MyMaps. Google Maps API. Idealware.org has reviews of many of these tools as well. Google Sketchup.

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Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Participants create a poster of their networks, view other the network maps of others, and then do a debrief.

India 102

India NGO Network Exercise 102

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. It’s difficult, so we want to give you a reliable map. Mistake 2: No System for Channel Attribution Say someone sees your ad on Hulu. So, which touchpoint led to the gift?

Measure 52

Measure Fundraising Analytics Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

pronounced Favored) is a service that channels the most "favorited" tweets on Twitter. It looks like a mapping tool in the works that will let you visualize your Twitter network by retweets from Dan Zarrella. Twitt(url)y. It's basically Techmeme or Google News for Twitter, but for all popular links shared in a given day.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Having this network map on the wall during the whole training, let us as the trainers acknowledge the expertise and knowledge in the room.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? This would have to be done with some social networking analysis software that maps twitter accounts to donors and displays results. pronounced Favored) is a service that channels the most "favorited" tweets on Twitter. Velocity and fluence and it's darn hard to track those. Does it exist?

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Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

They now use this approach with other channels, like Twitter, for example. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. A few points about social media metrics.

Story 72

Story Learning Organization Metrics 72

Tech Soup

JANUARY 19, 2017

Whether you call it an annual fundraising plan or a communications road map, now is your chance to push the envelope on your ongoing digital efforts to engage constituents, grow your list, and raise money. Email is re-emerging as a communications channel that is new and powerful again. Email Is Back.

Digital 36

Digital Marketing Game Headline 36

Forj

JUNE 7, 2021

The learner can then use these recommendations to map out their own professional development journey, exploring subjects that actually interest them while avoiding those less valuable to their experience. Learners outline their own path using content discovery tools, content recommendations and pathways, skills mapping, and content indexing.

Platform 36

Platform Experiment eLearning Learning 36

Care2

APRIL 25, 2009

In this session, representatives from Causes (as in “on Facebook&# and “on MySpace&# ), Capital One and Network for Good will present channels for raising money and awareness other than your website. We'll examine what can and can't be quantified as well as various metrics and analytics tools.

Conference 28

Conference Technology Myspace Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The Social Media Strategy Map and Worksheet 1. Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. What else might you add or change? Identify Objectives. What do you want to accomplish with social media?

Social Media 106

Social Media Map Strategy Media 106