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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

How each traffic source is influencing sign ups for your peer-to-peer campaign. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. How can we track marketing initiatives using UTMs? What are UTM s?

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Collaborate with partners and influencers. People trust people over logos. Promote donation options, but don’t overdo asks.

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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. The above factors will influence the rate of your conversion. Website Conversions. One of those crucial metrics is your website’s conversions. Your service/products. Your costs.

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Preparing Your Association for AI

Association Analytics

With no real sign of AI slowing down or fading away, it’s worth taking the time now to prepare your association for the impact and influence AI will have on your members and employees. Keep in mind that the more specific the model gets and the more specific the training dataset, the better outcomes you’ll find.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak. They often prefer to support traditional, well-established organizations with a proven track record of impact.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. Keep in mind that the journey takes place in a particular order, but not necessarily in a defined sequence of time. Influencers. Pro Tip – track your engagement across all platforms.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

To stay top of mind when the world is chaotic, you have to push your creativity and your marketing efforts a little bit outside your comfort zone. Meaning they have to scramble to get back on track and are months, or even years, behind because they slowed or stopped communications. They are behind the curve.

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