Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2011

How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic? How do bridge or connect the face-to-face interaction and back channels to leverage learning? Graphic Facilitation by Jonny Goldstein - click to see larger image.

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Forum One

OCTOBER 12, 2023

We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics. We’ll also help you assess your brand voice and create a style guide that keeps things consistent while allowing creativity across all your communication channels.

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TechImpact

MAY 12, 2014

Image courtesy of itextusa.com. ExactTarget – “The 2012 channel preference survey” (2012). 23% of emails with images loaded comes from mobile, 69% from desktop and 5,5% from tablet – LiveIntent “Opens by device Jan 2012 vs Jan 2013? By now, the move to mobile has been a well documented phenomenon. But just how pervasive is it?

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TechImpact

JULY 16, 2014

Image courtesy of Fundraiser Help. The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Chances are good, your nonprofit has employed an array of communication techniques. Preferred giving channel. Direct mail.

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Donor Effective Fundraising Blackbaud 237

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape. How can you break through the noise?

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Get Fully Funded

NOVEMBER 14, 2022

Some of the most compelling images and videos are snapped in an instant on a smartphone. The first thing your readers should see is an image that makes them want to know the story behind it. It’s also the fastest growing social media channel and extremely popular for people aged 14-45. It’s what those MAKE POSSIBLE.

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Storytelling Fund Raise Music 139

TechImpact

NOVEMBER 3, 2014

So how can your nonprofit turn its drab blogging techniques, and spin their posts into purposeful, high-quality stories, that effectively advance your nonprofit’s mission? Well, a blog post about the importance of pick-up trucks to effective construction techniques is probably not going to be the right post to write.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Connection Cafe

FEBRUARY 23, 2017

Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. This was a 21% year-over-year increase and represents a continuing shift by donors to consumer-oriented engagement channels. 1) Go Mobile, Now! Here’s a quick video to show you how.

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Technique Donor Online Results 55

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

You could pick any channel, social or otherwise to set up an a/b test hypothesis. Those are some great general principles, but how might you apply this to testing your digital marketing channels if you’re a nonprofit? Images: Images convey more than mere text, shapes, and colors. Don’t just guess.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable. It boils down the techniques to simply: Curate, Snap, Hashtag, Engage, and Repeat. But first best practices and measurement , learning, and improving.

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Marketing Hype Photography Measure 109

Get Fully Funded

OCTOBER 13, 2022

According to the OneCause guide to text-to-give , this is an ideal donation channel because it utilizes devices donors are already familiar with and works well at auctions and other events. In order to successfully market your text-to-give options, you should: Promote through all channels.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2012

The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy’s Instagram contest , an image scavenger hunt. 4) Rinse, Repeat, Leverage. 4) Rinse, Repeat, Leverage.

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Conservancy Contest Examples Congo 107

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Optimize your page’s images and content, utilize caching techniques, and invest in a reliable hosting service. Aim for a load time of 0-4 seconds to provide visitors with a seamless experience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. 5. Images, Questions, and Comments Inspire Facebook Engagement. There are several tactical techniques that consistently work on Facebook to inspire engagement. Images work for engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Focus on optimizing donation channels for mobile. Track donation source data to optimize outreach channels.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. While the specific tactics and techniques for a tool may change, the concepts generally hold constant. Relationship Building Is Even More Important.

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Facebook Results Change Organization 135

Tech Soup

MARCH 21, 2017

A third factor is the relentless pursuit of list acquisition, which is achieved through both earned and paid techniques, in a variety of marketing and media channels. We need to be practicing email segmentation so we're not emailing the whole list each time, and investing in messaging on social media channels. spanhidden.

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Tech Soup

DECEMBER 4, 2014

To measure impact properly requires professional program design and data collection, using techniques such as randomized controlled trials. Image 1 : agsandrew / Shutterstock. Image 2 and 3: Idealware. Image 4 : Martin Gysler / CC BY-NC-SA. Image 5 : Ron Mader / CC BY-SA. Instead, Start with Data You Already Have.

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Data Hunger Evaluation Analytics 67

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. Policymakers do not pay attention to messaging that comes through social media channels. More detailed suggestions for A/B testing with images here. Spectragram. We used: I love grass-fed beef. Living Case Study.

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Kindful

SEPTEMBER 1, 2021

As you prepare your marketing plan, you’ll need a variety of assets like graphics, images, banners, and messaging. Looking for Giving Tuesday graphics and images for your website, emails, and social media posts? Facebook, Instagram, and Twitter are all important channels to grow your audience. Here you go!

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Connection Cafe

DECEMBER 8, 2020

Start with their past preferred communication channels. Fundraising Techniques. Use compelling images/videos. Make sure you’re using the right marketing techniques to dramatically boost your donations. Optimize your site for mobile readers, and don’t overload your pages with dozens of images. Personalized Outreach.

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Practice Donation Online Fundraising 33

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This requires engaging in a conversation.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2011

Would participants learn more and have greater impact if panel designers incorporated different techniques such as visual learning and if they designed for more audience engagement? Click to see full size image. Straight presentation kills all learning. Rob Cottingham. Photo by Devon Smith.

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Tech Soup

MARCH 25, 2016

With online tools at our disposal, we can now create integrated efforts that can reach supporters in multiple channels. Carefully consider and plot out the timing of messaging for each channel, so you're reaching donors at the right time. Image : Daniel Mayer / CC BY-SA. Matching Gift Campaigns. Going Beyond Year-end Giving.

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Campaign Fundraising Mail Gift 36

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. To set effective goals, use the S.M.A.R.T You want your email to be user-friendly and easy to read.

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Guide Fundraising Mail Metrics 52

Pamela Grow

DECEMBER 14, 2023

Include images of people. Make your storytelling more emotional by using the following techniques: Include direct quotes or video interviews of your story’s protagonists. You’ve probably heard of the narrative technique “show, don’t tell.” Include images of people. Alt: This image shows the Covenant House home page.

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Tips Storytelling Images Camera 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. I am also experimenting with techniques for network weaving across platforms and curating content related to effective practice of networked nonprofits. I am avoiding spamming all three networks with cut and paste streams.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Today, we had an amazing conversation and interview with Cecile Richards and Tom Subak to learn more about Planned Parenthood 's Social Media Strategy and their movement building techniques. Activists are sharing their personal stories in their own words, images, and videos across social networks with little prodding from the organization.

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Story Platform Build Organization 90

Get Fully Funded

MAY 16, 2022

They’re more likely to mention your organization on their social media channels and in casual conversations with friends and family. This technique helped me grow my first monthly giving program very quickly, adding a couple of dozen donors in just a few weeks. A simple checkbox, like the one in the image below, will work.

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.orgSource

APRIL 3, 2023

Far be it from me to “dis” anyone’s favorite guilty pleasure, but those soothsayers aren’t necessarily channeling mystical powers to access the future. Adele, who is the CEO and Founder of Convincing Company , describes this technique as using an open-ended comment to encourage someone to reveal additional significant information.

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Cancer Technique Associations Trend 221

Qgiv

JUNE 23, 2021

Your nonprofit’s fundraising team should be consistently using your data to improve your techniques! Something as simple as a high-quality image and a sincere thank-you message can make a huge impression on a donor. Understand the Giver’s Journey. Send out messages as soon as the gift is made! Build an intuitive, uncluttered website.

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Campaign Effective Fundraising Nonprofit 98

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Your nonprofit’s external image is a significant part of why donors feel comfortable giving to your organization over and over again. Offline goals and campaigns.

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Tech Soup

SEPTEMBER 17, 2013

And how do you identify relevant takeaways and techniques for you and your organization? ” When you’ve just started to feel a tiny bit confident with Facebook and Twitter, new anxieties around niche channels start to set in. Image: Shutterstock. Where do you start? Simply Measured touts.

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Social Media Guide Media Social 64

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. ” I also talked about this from the perspective of nonprofits putting social media into practice.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2007

I've always had chat as a back channel to a conference call and used it to summarize key points as a sort of electronic flip chart. It worked for me because of the clock technique we often use to facilitate conference calls. This brings together , text, and images. Of course, you'd need the aural channel for it to work.

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