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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Here are five irresistible follow-up techniques to help you convert and retain this very valuable group of online donors, who in the aggregate have much higher cumulative value over the long term than traditional mail-acquired donors.

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6 smart fundraising strategies to drive major giving success

EveryAction

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Effective major gift fundraising focuses on cultivating relationships with that 20% of donors, and we’re here to help guide your efforts to maximal success.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Here are some techniques to promote it on social media. For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels.

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4 Communications Strategy Tips for Donor Retention

sgEngage

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

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4 ways your site should support year-end virtual fundraising

EveryAction

When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing. Offer intuitive options , like recurring gifts and email sign-ups, directly in the donation process. Ensure your site is easy to maintain.

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3 Proven Ways to Find and Convert New Donors

sgEngage

No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels.

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