Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2010

Networked Nonprofits know how to close the loop between social media and offline actions. Whatever channel they use, they’re building a bridge from online to onland. If your organization has a robust Facebook presence, you can also use a Facebook Event to promote the event. What’s A Tweet Up?

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Offline Online Houston Museum 96

Get Fully Funded

AUGUST 14, 2023

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. You can create and run an online campaign to support an offline appeal or an event. But it’s not a “build it and they will come” situation.

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Campaign Online Fundraising Social Media 98

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Digital marketing is comprised of various channels that involve their own strategies.

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Marketing Nonprofit Blackbaud Demographics 40

Kindful

APRIL 28, 2021

Events are typically near the top of every nonprofit organization’s list of disrupted activities and strategies. Thankfully, many organizations were able to shift to a virtual event format with limited disruption and, in some cases, even greater success than their previous in-person incarnations.

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NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? If you're only focused on one aspect, you may be missing Facebook's larger value. In general, the consensus seems to be that Facebook is not the place to pin all your fundraising hopes.

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ROI Facebook Advocacy Social Media 94

NetWits

JUNE 23, 2011

1) A multi-channel approach to engagement. Multi-Channel Engagement. Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. Due to the everyday demands on staff and volunteers, organizations must effectively use “one to many” engagement vehicles.

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Campaign Fundraising Maryland Channel 253

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Increase Communication Effectiveness Through Multi-channel Marketing.

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Care2

JANUARY 24, 2013

Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013 -- Tuesday, January 29th at 2:00PM ET. Finding out which people on your email list are on Facebook (without annoying them).

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Channel Social Media Integration Wyoming 66

Tech Soup

MAY 9, 2011

In addition to the numerous technology products and how-tos we make available, we've created digital content designed to help you and your organization. And if you'd like to take it offline, and live in the San Francisco Bay Area, come by one of our monthly San Francisco Online Community Meetup events. SlideShare. Flavors.me.

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CauseVox

AUGUST 10, 2021

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline.

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DipJar

SEPTEMBER 12, 2022

However, learning to properly market online and offline is an important opportunity for organizations. That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . Channel preference (social media vs. email). Common segments include: Location . Demographics .

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Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

The first step is to get organized. John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook.

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Social Media Integration Tools Tips 126

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Custom reports offer a real-time picture of your supporters across all channels. Use a powerful Facebook Ads integration.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Families USA is an organization fighting for affordable health care for all Americans. In this example of using grassroots organizing to influence grass tops debates, how do we measure it? The grid itself can be customized to your organization’s way of thinking about its marketing funnel, target audiences, and tactics.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. But in today’s world, those boundaries are pretty blurred.

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Social Media Leadership Media Social 134

Amy Sample Ward

NOVEMBER 23, 2011

. —– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. One of the core principles in community engagement is to use the tools your community is using.

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Social Network Network Strategy Social 165

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

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Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. For the event, I used the Facebook Insights, Rowfeeder, and Storify. Approximately 85% of the donations were converted from my personal profile on Facebook. Fundraiser.

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Social Media Online Learning Fundraising 129

CauseVox

JUNE 9, 2021

Think Giving Tuesday but without all the clutter of thousands of organizations asking for money. Choose one day- a day that possibly has some symbol or importance to your organization (ex. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter.

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Ideas Online Fundraising Charity 98

Tech Soup

SEPTEMBER 5, 2012

The purpose of managing customer service is to answer questions and address experiences with products and/or services an organization offers. Community managers foster relationships with customers and build community on an organization’s available channels. It is the end of the age of one channel.

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Open Community Management San Francisco 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Jumo: [link].

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Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

You shouldn’t try to make your Facebook page or email newsletter look just like your website, but they should match enough that we can tell they represent the same organization. Step 2: Share Across Channels. You want to share the same basic message across all channels, but you’ll often vary the specific call to actions.

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Social Media Content email Websites 101

NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. You can offer premium downloads, articles or resources; or, if your organization provides a product or service, offer discounts on them. You should also be promoting your newsletter on all possible channels.

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Newsletter Digital Captivate Headline 67

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Last week, I was in Sao Paolo for the ABCR Festival, the leading conference in Brasil for fundraising for nonprofit organizations. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. The challenges: Explosion of online media channels.

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Learning Donor Online Fundraising 86

Connection Cafe

MARCH 4, 2019

We are 20 years into this online giving adventure and there is still a tremendous amount of up-side for nonprofit organizations. Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. This online versus offline wall is mostly in our own heads. of total sales.

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Online Giving Offline United States 36

Amy Sample Ward

APRIL 8, 2011

" The US will use Twitter and Facebook to issue terror alerts – "The U.S. government is working on a new warning system to replace their oft criticized five-color coded terror index, and according to a new document obtained by The Associated Press, they're turning to Facebook and Twitter."

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Also, larger organizations might have silo issues, with walls between alumni outreach and development functions. Networked Nonprofit and Social Media Maturity of Practice.

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Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2013

As many of you may know from following me on social media channels, my father, Earl Kanter MD, passed away this week. So, I know they are a very capable organization. To honor my Dad’s memory and his love of the ocean, I am organizing a virtual “Paddle out” on Twitter and Facebook #OceanLoveEarl on July 3, 2013.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. Their job is to create, edit, repurpose, identify content across all our channels.

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Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Next, you are ready to organize your content onto your editorial calendar. Review ideas in your “Idea Dashboard”.

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Content Ideas Calendar Plugin 108

NTEN

SEPTEMBER 24, 2009

The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Research by Target Analytics looked into donors and the channel flipping that they do.

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Online Fundraising Offline Blackbaud 90

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Mobile list size grew by 35% in 2017.

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Pitman , author of the Ask Without Fear! Happy Friday!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

They’ve just published this terrific, free e-book with lots of tips and planning templates to help your organization decide whether to participate. You’ll find lots of creative examples of how organizations have incorporated their branding with Giving Day slogans, taglines, and logos. Facebook Groups are great for this!

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Guide Giving Free Remix 108

Bloomerang

JUNE 1, 2022

It’s crucial to understand just how important year-end fundraising is for your organization. 31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. They will see your organization as more credible and trustworthy as a result. Year-end giving statistics roundup.

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Guide Giving Nonprofit Metrics 107