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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media. Feeding America. Feeding America and Subaru.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. We chose to abandon anything that did not give users a clear reason for why Water.org’s content was in their feed that day. Instagram.com/water.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

It’s more important than ever to share your mission in a way that is real, relevant, and sensitive to what’s going on within your organization’s environment and the impact of your work. And yes, earlier this year, Sesame Street’s Elmo broke the Internet when he asked the simple question, “How is everybody doing?”

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Building Blocks of Effective Creative: Relevance

M+R

We began to unpack the challenges and obligations of developing ethical creative in a roundtable discussion with our friends Amirio Freeman of Feeding America and Rosa Del Angel of Oxfam America. Right Channel. It’s a pretty great read, if we do say so ourselves! What cultural touchstones are likely to speak to them? Emotional state.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

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6 Ways to Keep Corporate Partners Engaged During COVID-19

Classy

Let your corporate partner see how you’re adapting to the new environment, and offer ways they can help with that, too. When COVID-19 shifted the majority of schools to an online learning environment, the nonprofit partnered with JBL , a company that specializes in audio equipment. Elevate Your Compassionate and Empathetic Branding.

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How to Run an Online Fundraising Campaign

Get Fully Funded

It’s an online-fundraising-friendly environment out there, with everything from donate buttons for your Facebook page to crowdfunding sites that leverage the power of relationships. You’ll need to write several versions of your Ask for several different channels, and you’ll need to write several different posts. Write your copy.