Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 73

Action Report Practice Fundraising 73

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Haven’t tried email marketing yet?

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Learn from it – was an email particularly effective? UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success.

Donor 294

Donor Track Campaign Facebook 294

Neon CRM

MAY 31, 2023

It can be difficult to track people who read a direct mail appeal and respond by donating online. The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients.

Statistics 97

Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

Track 234

Track Mobile Media Fundraising 234

Byte Technology

JANUARY 14, 2022

With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. Next, we created a marketing dashboard tool for scheduling and tracking social posts, email marketing blasts, and blog posting. The monthly time bundles include marketing meetings and reporting.

Marketing 243

Marketing Broadcast Analysis Awareness 243

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 361

Tools Fundraising Analytics Analysis 361

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. There absolutely is a math to social and mobile media.

Track 186

Track Mobile Media Fundraising 186

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue. increase in email conversion rate.

Online 92

Online Fundraising Benchmark Adwords 92

Bloomerang

OCTOBER 16, 2023

Here are 3 rules for reporting impact Be warm, heartfelt, and sentimental. First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!)

Gift 99

Gift Script Phone Voice 99

Bloomerang

NOVEMBER 11, 2019

In fact, campaigns that use direct mail plus one or more digital media component like email have been shown to have a nearly 120% lift in response rate compared to campaigns that used only direct mail. With Bloomerang, it’s a cinch to create, edit, and send high-quality personalized emails to your donors and supporters.

email 52

email Marketing Mail Mobile 52

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This creates a more meaningful ask.

Support 52

Support Donor Community Retention 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

Analytics 52

Analytics Google Fundraising Track 52

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. Through Journity we track engagement scores that show exactly how engaged users are with your content.

Metrics 318

Metrics Digital Marketing Retention 318

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics?

Metrics 261

Metrics Nonprofit Profile Platform 261

Nonprofit Tech for Good

AUGUST 19, 2023

In addition to saving time and resources, online giving options also provide you with a way to track donations and donor data in real-time, which can help you better understand your donor base and improve your fundraising strategies. They included a link to their annual reports to show the impact of donors’ contributions.

Donation 215

Donation Digital Online Giving 215

Nonprofit Tech for Good

DECEMBER 6, 2019

3) Promote the event intentionally and across all digital channels. You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

Practice 246

Practice Tips Fundraising Sponsor 246

Allegiance Group

APRIL 15, 2024

Nonprofits usually report retention as a percentage. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Track and analyze your results. What was special about the better-performing email ?

Gift 207

Gift Consultant Audience email 207

Nimble AMS

JUNE 4, 2022

Try creating SMART goals to make the process manageable and keep your association on track for achievement. . Use the results to personalize email reminders to members. . Set up different channels and subgroups for new members, early careerists, volunteers, and committee members to connect all individuals at your association. .

Associations 121

Associations Goal Technology Analytics 121

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Qgiv provides extensive reporting and analytics, allowing you to evaluate the effectiveness of your campaigns and make data-driven decisions.

Platform 59

Platform Giving Plugin Pledge 59

Nonprofit Tech for Good

JANUARY 24, 2019

Platforms like CrowdRise by GoFundMe give nonprofit’s at every plan access to advanced functionality, reporting, and world-class support to hold and grow a successful peer-to-peer program. Goals are so important to have something to work towards, but to also keep you motivated and on track. Set a clear goal.

Program 279

Program Practice Fundraising Platform 279

EveryAction

JULY 31, 2023

Forbes reports that December alone accounts for nearly a third of annual giving, with 10% of nonprofit revenue being received in just the last three days of the year. We recommend implementing a multi-channel engagement strategy that meets donors where they are. Equip your nonprofit with dedicated tools ahead of the year’s end.

Gift 201

Gift Guide Calendar Philanthropy 201

Bloomerang

APRIL 11, 2023

Send automatic emails or text reminders. Run volunteer hours reports for easy tracking and exports. You can easily share this link across your social media pages, website, and email newsletters to boost recruitment. Plus, their mobile app gives volunteers an easy way to keep track of their duties and schedules.

Volunteer 75

Volunteer Software Management Track 75

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs. The Role of a Data Warehouse.

Roles 112

Roles Data Strategy Technology 112

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000.

Software 84

Software Free Tools Adobe 84

Care2

APRIL 30, 2014

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. It also produces reports that you can share with colleagues.

Track 65

Track Audience Content Tools 65

NTEN

JULY 13, 2011

> Download the 2011 NTEN Community Survey Report. In May of 2011 we circulated the link to the online survey to the NTEN Community via direct email and announcements in our community channels, including our blog, NTEN Discuss email list, our Facebook page, and our Twitter network. Key Findings from the 2011 Survey.

Survey 93

Survey NTEN Report Community 93

Greater Giving

DECEMBER 12, 2023

Depending on the CRM’s complexity, you can expand training to cover more advanced features, such as reporting, automation, and customization. For example, a fundraiser will need to focus on donor management , while a program manager will need to learn how to track program outcomes.

Training 52

Training Train Team Data 52

Qgiv

JULY 30, 2021

Qgiv’s platform offers a storefront feature that can track your inventory. Event management tools to keep you on track. Keep track of your fundraising event in a centralized, convenient location. Custom emails. Keep donors engaged and excited with automated custom emails! Let’s break down each platform!

Platform 98

Platform Fundraising Nonprofit Gift 98

NTEN

NOVEMBER 1, 2013

> Download the 2013 NTEN Community Survey Report In July 2013, we circulated the online survey link to the NTEN Community via direct email (sent to 38,354 contacts) and announcements in our community channels, including our blog, NTEN Discuss list, our Facebook page, our Twitter network, and our LinkedIn group.

Survey 88

Survey NTEN Report Community 88

The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Understanding those nuances and optimizing each channel for maximum impact is pivotal in your fundraising strategy.

Fundraising 59

Fundraising Synchronous Platform Campaign 59